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The holidays are approaching, which means that it is an important time for commerce. How do you attract customers on holidays? What makes a great holiday marketing strategy? How do you advertise during the holidays? Well, let’s do what we can do to make this holiday season a success.
The holidays are approaching, which means that it is an important time for commerce.
As shoppers swarm the streets and we all indulge in our favorite Christmas treats, there’s a cold and a buzz in the air. Winter holidays cause a significant change, particularly in the retail trade. This is the most delightful time of year. Many individuals look forward to the Christmas season as a time to relax after a hectic year. For corporations, it may be the polar opposite. It is critical for online merchants to understand how holidays affect eCommerce sales. First, some encouraging news for merchants. Despite inflation, NPD reports that over half of consumers want to spend the same or more this holiday season as they did last year. Now that the busiest shopping season has come, it’s time to optimize your website and explore holiday-specific promotions to get those clients in the door—and convert them. To maximize your holiday sales, it is crucial to have a clear plan in place and to execute it effectively.
E-commerce as a driver of holiday gift sales.
According to Statista, online customers worldwide are predicted to spend an estimated 209.7 billion US dollars on Christmas shopping between November 1 and December 31, 2022.
The most popular holiday gifts this year are toys, clothing, and gift cards. More than 75 percent of respondents said they plan to give these items as gifts in an online survey conducted in September 2022.
As we’ve seen, shopping online has been driving sales year after year – and things have further accelerated since the pandemic’s onset, with ecommerce becoming more of a major element in the Christmas season industry. It’s no secret that people are trapped in their daily habits and don’t want to change their lifestyles easily. And the pandemic years, which drove them to direct their needs online, cemented their purchasing habits.
Online shopping over the Christmas season offers consumers several benefits. According to the responses of the purchasers, the largest among them are quick and easy (61% of respondents) and convenient (58%). More than half of respondents (51 percent) also pointed to the possibility of escaping crowds.
This is great news; now all that you need to do is attract customers to your store.
In such a competitive market, how can you grab customers’ attention? Holiday sales ideas
To engage with your consumers and effectively beat your rivals during this time of year, you need to get creative and strategic. Consumers’ purchasing behavior is influenced by many factors, including their age, origin, gender, hobbies, etc. What one set of individuals like for shopping may not be the same as what another group prefers. As a result, consumers make their purchase decisions based on changing factors, search for products and services in different ways, and select payment methods in different ways. Therefore, sellers should get to know their clients better and make them an offer they cannot refuse.
So where should we begin? Holiday sales ideas:
#1 Prioritize maintaining your website
If your offer is fascinating and appealing but your store is sluggish, there is nothing to find, and the atmosphere is chaotic, even a committed consumer will turn away. Most vendors believe that the quality of their product or service will be sufficient to generate sales. However, the truth is quite different; without a decent presentation, no one would even consider your offering.
It doesn’t matter which type of ecommerce platform you use, SAAS or self-hosted. Your store needs attention and should be prepared for the holiday season. Major part of store owners even stops pushing updates during holidays in order to avoid technical problems.
#2 Full scale Marketing
The next phase is, of course, marketing, and it is important to do this seriously. All of your knowledge about your clients, who they are and where they come from, what they like and dislike, will be in line here. Most marketing businesses begin on a broad scale, that is, by generalizing their clients. And this is a major blunder. It is preferable to start ten mini-companies tailored to diverse customer groups rather than one large one. Always use a wide range of marketing methods like PPC, social media or video and video advertising. Don’t forget about the good old newsletter; it’s still running. ….
#3 Seasonal deals
And, of course, we don’t forget about seasonal deals. There is no way to go through the holiday season without it. And now I’d like to direct your attention to something really significant. Many merchants take advantage of this time period to sell as much as possible. However, instead of offering a genuine discount on their goods or services, they first raise the price and then purportedly provide a discount. This devious strategy is used by both small and medium-sized businesses as well as giants. You should not do this because, first and foremost, your regular clients are not foolish. They keep track of your prices and promotions. And with such a method, you will just lose the client’s confidence. It is preferable to provide specific loyalty discounts to your clients, that every customer will appreciate.
#4 Gift cards
The following advice is intended for those whose goods or services do not fit into the scope of the Christmas gift offering. This is not an impediment to selling as much as feasible. Gift vouchers were created specifically for you. The vast majority of customers prefer this form of gifting. So why not make the best of the situation?
I believe the holiday sales ideas I provided in the post will be beneficial to your business. Happy Hunger Games! Oh, sorry, Christmas sales! And may the odds be ever in your favor.
