Aurum
jewelry and accessories

Aurum

Shopify theme by UTD BV

Boutique is a Shopify theme for fashion labels and apparel stores whose merchandising leans on strong visuals and curated collections, with AI-assisted setup workflows built in. It pairs lookbooks, before/after sliders, and image hotspots with a mega menu, swatch filters, a sticky cart, quick buy, and press-coverage sections.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 24 reviews · 100% positive
PRICE
$ 160,00 USD
PRESETS
5 styles

Independently reviewed by the eDIY editorial team

How fast is Aurum?

Google PageSpeed Insights scores for the home page, out of 100

The official Aurum demo scored 66/100 on mobile and 92/100 on desktop in our October 2026 test. On mobile, LCP was 5.5s, CLS 0.00 and Total Blocking Time 341ms.

Theme demo store

Official Aurum demo, home page
66 /100
Mobile
Needs improvement
92 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 5.5s 940ms
Cumulative Layout Shift 0.00 0.09
Total Blocking Time 341ms 49ms
Speed Index 6.2s 2.2s

The 8 live stores we tested averaged 57/100 on mobile and 74/100 on desktop. Average mobile LCP was 12.9s and CLS was 0.08. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Aurum
57 /100
Mobile
Needs improvement
74 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 12.9s 2.3s
Cumulative Layout Shift 0.08 0.07
Total Blocking Time 254ms 325ms
Speed Index 8.1s 2.3s

Per-store results

8 live stores · tested Oct 2026
DURA-LIFT Door Hardware
duralifthardware.com
Mobile 67
Desktop 86
Conzuri
conzuri.com
Mobile 45
Desktop 59
Henry's Pets
henryspets.com
Mobile 57
Desktop 64
NourishUs Naturals
nourishusnaturals.com
Mobile 72
Desktop 78
Boardwalk Beads
boardwalkbeads.com
Mobile 46
Desktop 94
WoodenTwist
woodentwist.com
Mobile 51
Desktop 86
Kelleybakerbrows
kelleybakerbrows.com
Mobile 47
Desktop 44
Perlier
perlier.com
Mobile 74
Desktop 82

Aurum ranking and satisfaction

Position among all Shopify themes
#602 of 1308
Position among Shopify themes for "jewelry and accessories"
#58 of 122
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#602
127 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #475 to #602 since Sep 11, 2026

Industry ranking

Position among Jewelry and accessories industry

#58
18 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #40 to #58 since Sep 11, 2026

Review growth

Cumulative merchant reviews

24
reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$160
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Release history

LATEST VERSION
v2.3.4
Released September 9, 2026
Releases in 12 mo 5
Total releases 17
First release November 15, 2024
v2.3.4 FIX

Fixed an issue with the price currency formatting. Fixed blurred images on the blog page.

Fixed

  • Fixed an issue with the price currency formatting;
  • Fixed "Image gallery" section display;
  • Fixed blurred images on the blog page;
v2.3.3 FIX

Added new "Lookbook", "Split product promo" and "Useful links" sections. Added a "Shop Safe" block and a "Show only selected variant images" option for the Product page and Featured product section, a "Promo banner" block and a split banner layout for the Collection page.

Added

  • Added a "Lookbook" section;
  • Added a "Split product promo" section;
  • Added a "Useful links" section;
  • Added a "Shop Safe" block for the Product page and Featured product section;
  • Added a "Grid banner" block to Collection template;
  • Added a "Promo banner" block for the Collection page;
  • Added a split banner layout with filter links for the Collection page;
  • Added a "Show only selected variant images" option (variant gallery) for the Product page and Featured product section;
  • Added a half-and-half media layout option for the Product page and Featured product section;
  • Added countdown and loop timer settings for the countdown/timer sections;
  • Added an "Adapt height to first image" setting for the slideshow section;
  • Added an "Enable variant images as swatches" setting.

Fixed

  • Fixed the unit price for localization;
  • Some fixes and improvements;
v2.2.3 FIX

Added a setting to change grid view on the Collections list page.
Added a "Show sound button" setting to the slideshow section for the video slides.

Added

  • Added a setting to change grid view on the Collections list page;
  • Added a "Show sound button" setting to the slideshow section for the video slides;

Changed

  • Update logic in the predictive search popup for unsupported languages to allow customers to go to the search page;

Fixed

  • Fixed styles;
v2.2.2 FIX

Added a "Quiz" section. Added "Sold out" text for the unavailable product options for the dropdown variants picker.
Added a "sale" badge to the product template section.

Added

  • Added a "Quiz" section;
  • Added "Sold out" text for the unavailable product options for the dropdown variants picker;
  • Added "sale" badge to the product template section;

Changed

  • Update PDP zoom slider scale feature to be easy to swipe when zoomed in;

Fixed

  • Fixed some minor styles;
v2.2.1 FIX

Added a "Masonry Gallery" section. Added a setting that allows you to display the main product image in the product card and product section when loading, rather than the images of the selected variant.

Added

  • Added a setting that allows you to display the main product image in the product card and product section when loading, rather than the images of the selected variant;
  • Added a "Masonry Gallery" section;
  • Added two new settings for the drawers in the product section;

Full changelog

17 releases
Loading releases…

What merchants say about Aurum Shopify theme

We know about 24 reviews

We recently updated our Shopify theme and, after reviewing several higher‑priced options, decided on Reflections. The setup was intuitive, the customization was clean, and the final result transformed our storefront. As a visual brand, our products need to shine — and this theme presents them beautifully. Absolutely worth it.

I
In1SpotWorld
Aug 3, 2026

I am using NOOM and I am very happy with the theme. Everything works perfectly. The support is extremely reliable and fast. I also appreciate the option to create my own sections using AI. Thank you very much!

B
BOOST
Jul 1, 2026

Beautiful theme, great functionality. Top tier support, fast responses and always reply with good tutorials how to resolve issues or add functions to the theme. Thank you, now my store is much better!

S
SKYGRAVING
Apr 8, 2026

So many themes to choose from, this one like many has all the features we needed. But what really stood out was the support and service. They were so great at walking me through so many questions I had before purchasing. Thakn you!

F
Foveo Running
Apr 1, 2026

The support team is one of the best in the industry. Their quick response, their comprehensive explanations and persistent efforts to resolve my issues have been truly stellar. I am a newbie to Shopify and their patience explaining what later turned out to be obvious is very commendable.

V
Visual Fusion Wall Art
Jan 8, 2026

Really good Shopify theme and excellent value for money. The UTD team support is quick, professional, and very helpful. They resolved my Custom Mega Menu query efficiently and provided clear guidance. Highly recommended.

E
Erica Fine Jewelry
Jan 2, 2026

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