Choice
bags

Choice

Shopify theme by Vowel Web

Adorn targets beauty, skincare, and wellness retailers with a clean, modern layout. The Shopify theme pairs smart filters, a mega menu, and color swatches with quick buy, before/after sliders, and lookbooks for close-up product merchandising.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.9 · 29 reviews · 97% positive
PRICE
$ 270,00 USD
PRESETS
5 styles
View on Theme Store
PRESETS INCLUDED Total 5
Closet Closet
Ace Ace
Choice Choice
Precious Precious
Adorn Adorn
Theme support
themes.vowelweb.com/contact-us
Documentation
themes.vowelweb.com/documentation/adorn/index.html

Independently reviewed by the eDIY editorial team

How fast is Choice?

Google PageSpeed Insights scores for the home page, out of 100

In our October 2026 test, the official Choice demo scored 68/100 on mobile and 93/100 on desktop. On mobile, LCP was 6.6s, CLS 0.02 and Total Blocking Time 14ms.

Theme demo store

Official Choice demo, home page
68 /100
Mobile
Needs improvement
93 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 6.6s 1.5s
Cumulative Layout Shift 0.02 0.00
Total Blocking Time 14ms 0ms
Speed Index 5.4s 1.4s

The 8 live stores we tested averaged 53/100 on mobile and 86/100 on desktop. Average mobile LCP was 11.5s and CLS was 0.00. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Choice
53 /100
Mobile
Needs improvement
86 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 11.5s 1.4s
Cumulative Layout Shift 0.00 0.02
Total Blocking Time 1.4s 819ms
Speed Index 7.1s 1.6s

Per-store results

8 live stores · tested Oct 2026
CND™
lovecnd.com
Mobile 56
Desktop 91
RumbleRoller
rumbleroller.com
Mobile 59
Desktop 96
Jule Dancewear
juledancewear.com
Mobile 47
Desktop 91
MagpieBeautyUSA
magpiebeautyusa.com
Mobile 73
Desktop 94
IUILE
iuilewatercolors.com
Mobile 41
Desktop 63
My Best Friend's Closet Fargo
mybestfriendsclosetfargo.com
Mobile 64
Desktop 99
The laserclinic
the-laserclinic.com
Mobile 41
Desktop 90
Sandersonlacrosse
sandersonlacrosse.com
Mobile 39
Desktop 63

Choice ranking and satisfaction

Position among all Shopify themes
#487 of 1308
Position among Shopify themes for "bags"
#21 of 60
Overall satisfaction based on all reviews
97% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#487
15 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #472 to #487 since Sep 11, 2026

Industry ranking

Position among Bags industry

#21
position
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No ranking change since Sep 11, 2026

Review growth

Cumulative merchant reviews

29
reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$270
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Examples of Shopify stores using the Choice theme

A sample of live Shopify stores where the Choice theme has been detected.

112+ live stores found · showing 6
CND™
CND™
lovecnd.com
United Kingdom Visit
RumbleRoller
RumbleRoller
www.rumbleroller.com
United States Visit
Jule Dancewear
Jule Dancewear
www.juledancewear.com
United States Visit
MagpieBeautyUSA
MagpieBeautyUSA
magpiebeautyusa.com
United States Visit
IUILE
IUILE
iuilewatercolors.com
United States Visit
My Best Friend's Closet Fargo
My Best Friend's Closet Fargo
mybestfriendsclosetfargo.com
United States Visit

Release history

LATEST VERSION
v2.3.6
Released August 18, 2026
Releases in 12 mo 8
Total releases 14
First release June 26, 2025
v2.3.6 FIX

This release includes various CSS and JavaScript bug fixes, fixed default JS content of each presets, along with performance optimizations and accessibility enhancements to provide a smoother, faster, and more consistent overall UI experience.

Added

  • No changes in this release.

Changed

  • No changes in this release.

Removed

  • No settings were removed in this release.

Security

  • No security updates in this release.

Fixes and Other Improvements

  • CSS and JS updates.
  • Overall performance enhancements and improved UI experience.
v2.3.5 FIX

This release includes several new storefront enhancements, including Quick Order Lists, Age Verification, RTL support, Back-in-Stock Alerts, and an improved Account Menu, providing a more accessible and convenient shopping experience.

Added

  • Added a Quick Order List section.
  • Added an Age Verifier popup for age-restricted.
  • Added Right-to-Left (RTL) language support.
  • Added Back-in-Stock Alerts for out-of-stock products.
  • Added a new Account Menu feature for enhanced customer account navigation.

Changed

  • No changes in this release.

Removed

  • No settings were removed in this release.

Security

  • No security updates in this release.

Fixes and Other Improvements

  • Fixed CSS bugs and console errors.
  • Improved overall store performance and user experience.
v2.3.4 FIX

This release includes a new 'Quiz' section that displays the result based on the selected tags as answers. Also includes various bug fixes and overall UI improvements.

Added

  • Added a quiz section that will filter the collection based on the product tags selected as answers.

Changed

  • No changes in this release.

Removed

  • No settings were removed in this release.

Security

  • No security updates in this release.

Fixes and Other Improvements

  • Fixed CSS bugs and console errors.
  • Improved the overall UI experience.
v2.3.3 FIX

This release includes a new 'Results comparison' section and a discount input field in the cart drawer as well as the cart page. The theme now has the ability to change the image when clicked on color swatches in the product card. The theme also has a product siblings block in the product page. It also includes various bug fixes and overall UI improvements.

Added

  • Added the missing radio input fields to the color swatches in the product card.
  • Added functionality to change the product image when clicking on color swatches in the product card.
  • Added a product count display on the collection list page.
  • Added a results comparison section.
  • Added a discount input field in the cart drawer and on the cart page.
  • Added a product siblings block in the product page.

Changed

  • No changes in this release.

Removed

  • No settings were removed in this release.

Security

  • No security updates in this release.

Fixes and other improvements

  • Fixed CSS bugs and console errors.
  • Improved the overall UI experience.
v2.3.2 FIX

This release includes Shopify plus features like Quantity rules and volume pricing, also has support for Pre order and shipping estimator on the cart page and overall improvements.

Added

  • Added 'Quantity rules' & 'Volume pricing' support for Shopify plus.
  • Added Pre order support for products that have 'continue selling when out of stock' option checked.
  • Added a shipping estimator block on the cart page.

Changed

  • No changes added in this release.

Removed

  • Removed animation logo for the header

Security

  • No security updates in this release.

Fixes and other improvements

  • Improved CSS styling on the product page.
  • Fixed bugs and improved overall UI experience.

Full changelog

14 releases
Loading releases…

What merchants say about Choice Shopify theme

We know about 29 reviews

I’ve had a really positive experience using this Shopify theme. The design is clean, modern, and easy to customize, even without advanced technical knowledge. It helped me create a professional-looking store quickly, and everything runs smoothly across devices. What stood out the most was the support team. They were responsive, helpful, and genuinely committed to solving my issues.

M
Mysavera.in
Apr 17, 2026

Highly customizable theme. With good sections that really help you show off your brand.

T
thewhitecollarproject
Apr 7, 2026

This theme gave our store a fresh and modern look that we wanted for our home improvement store. The theme has easy-to-use sections and settings. Good theme.

S
SerenScape-Home
Mar 24, 2026

Switching to this premium theme was a game changer. It instantly made my store look professional.

S
Salam-Shop
Mar 23, 2026

Everything works smoothly and it was simple to set up for our products.

C
Can Your Cocktail
Mar 20, 2026

The theme offers a clean, modern design with solid performance. It’s easy to use and mobile-friendly.

V
Vice Citees
Mar 20, 2026

Alternatives to Choice for Bags industry