Mimi
kids

Mimi

Shopify theme by UTD BV

Galleries, museums, and independent artists are among the art and culture businesses Impression targets, with a gallery-style layout built for high-resolution image presentation. The Shopify theme includes image hotspots, before/after sliders, and press-coverage sections for editorial storytelling, along with a mega menu, infinite scroll, and swatch filters for browsing.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 8 reviews · 100% positive
PRICE
$ 340,00 USD
PRESETS
5 styles
View on Theme Store
PRESETS INCLUDED Total 5
Felix Felix
Etoile Etoile
Mimi Mimi
Reflex Reflex
Impression Impression
Theme support
utdweb.team/contact-us/?theme=fuse#product
Documentation
utdweb.team/shopify-themes/impression/manual

Independently reviewed by the eDIY editorial team

How fast is Mimi?

Google PageSpeed Insights scores for the home page, out of 100

The official Mimi demo scored 64/100 on mobile and 89/100 on desktop in our October 2026 test. On mobile, LCP was 6.5s, CLS 0.00 and Total Blocking Time 5ms.

Theme demo store

Official Mimi demo, home page
64 /100
Mobile
Needs improvement
89 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 6.5s 1.2s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 5ms 0ms
Speed Index 10.4s 3.8s

The 8 live stores we tested averaged 62/100 on mobile and 90/100 on desktop. Average mobile LCP was 9.0s and CLS was 0.09. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Mimi
62 /100
Mobile
Needs improvement
90 /100
Desktop
Good

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 9.0s 1.5s
Cumulative Layout Shift 0.09 0.00
Total Blocking Time 121ms 107ms
Speed Index 5.3s 1.3s

Per-store results

8 live stores · tested Oct 2026
Haikubox
haikubox.com
Mobile 60
Desktop 98
Flaxen Fleece
flaxenfleece.com
Mobile 83
Desktop 96
Knature The Label
knaturethelabel.com
Mobile 52
Desktop 85
Baret Boisson
baretboisson.com
Mobile 39
Desktop 77
Artistería
artisteria.mx
Mobile 61
Desktop 95
Sister & Sewn Collective
sisterandsewn.com
Mobile 67
Desktop 86
Sharingsunshinekc
sharingsunshinekc.com
Mobile 63
Desktop 94
Ghostandquill
ghostandquill.co.uk
Mobile 67
Desktop 91

Mimi ranking and satisfaction

Position among all Shopify themes
#873 of 1308
Position among Shopify themes for "kids"
#26 of 41
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#873
14 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #859 to #873 since Sep 11, 2026

Industry ranking

Position among Kids industry

#26
position
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
No ranking change since Sep 11, 2026

Review growth

Cumulative merchant reviews

8
reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$340
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Examples of Shopify stores using the Mimi theme

A sample of live Shopify stores where the Mimi theme has been detected.

47+ live stores found · showing 6
Haikubox
Haikubox
haikubox.com
United States Visit
Flaxen Fleece
Flaxen Fleece
flaxenfleece.com
United States Visit
Knature The Label
Knature The Label
knaturethelabel.com
United States Visit
Baret Boisson
Baret Boisson
baretboisson.com
United States Visit
Artistería
Artistería
artisteria.mx
Mexico Visit
Sister & Sewn Collective
Sister & Sewn Collective
sisterandsewn.com
United States Visit

Release history

LATEST VERSION
v1.1.1
Released September 11, 2026
Releases in 12 mo 4
Total releases 4
First release June 12, 2026
v1.1.1 FIX

Added a new Shopify account login component and removed the old (deprecated) account link.

Added

  • Added a new Shopify account login component and removed the old (deprecated) account link;
  • Added an option to disable a bottom gradient in the collection page banner;

Fixed

  • Fixed an issue with the price currency formatting;
  • Fixed breadcrumbs setting. The setting now hides the breadcrumbs on the product template if they are disabled.
v1.1.0 FEATURE

Added a new setting "Adapt height to first image" to the slideshow section. Added a sound button to the slideshow section.

Added

  • Added a sound button to the slideshow section;
  • Added a new setting "Adapt height to first image" to the slideshow section;
  • Added a setting "Enable variant images as swatches" in the Theme settings - Color swatches;
  • Added a new section "Useful links";
  • Added a Grid banner block to the collection page;

Fixed

  • Fixed localization for the unit price;
  • Some other fixes and improvements;
v1.0.1 FIX

Fixed thumbnails size in the quick view.

Fixed

  • Fixed thumbnails size in the quick view;
  • Fixed image start position in the "Banner with carousel" section on the resize;
v1.0.0 MAJOR

What merchants say about Mimi Shopify theme

We know about 8 reviews

Very happy with the Impression theme. It's a beautiful preset, and most of the setup was straightforward. The sections were flexible enough to create unique pages without a lot of extra work. Support has also been responsive and helpful whenever questions came up.

D
Dainty Glow
Jul 24, 2026

Clean design, great features, and outstanding support. Couldn't be happier with my choice.

T
TileRoom Base
Jul 22, 2026

I've been using the Mimi preset and have been really happy with it. The layout worked really well for my store without needing a lot of changes, and I found the customization options easy to use. I especially liked how flexible the sections are without being overwhelming to configure. Whenever I had a question, support got back to me quickly and helped me sort things out.

S
Splash
Jul 21, 2026

Very nice theme with many good sections. I was looking for something more engaging for my store and this was exactly what I need. Easy to use and store looks much better now.

B
bettergoods
Jul 15, 2026

Really happy with the Reflex preset. All sections give my store a unique, high-end feel. The design looks polished right out of the box and required very little customization. Customer care was quick to respond and helped me get everything set up smoothly. Great experience overall.

H
Handy mandy
Jul 10, 2026

Etoile is exactly what I was looking for. It fits my store perfectly and is really easy to set up. I appreciate unique animations that make the store feel much more premium. The support team was also very responsive and helped me with every question I had. I highly recommend it!

L
Lulu Bridal
Jul 9, 2026

Alternatives to Mimi for Kids industry