

Startup
Keeps single-product and small beauty stores focused, with a minimal layout and customer testimonials.
Pixel Union has an established Shopify portfolio serving merchants at very different stages and scales. Its designs range from simple launches with a small product selection to retailers managing large assortments and wholesale customers. Startup and Empire reflect those contrasting needs, while other themes serve apparel and accessories with more visual layouts. The Canadian developer has a substantial body of merchant reviews.


Keeps single-product and small beauty stores focused, with a minimal layout and customer testimonials.


Lets food and jewelry products speak for themselves through clean mobile layouts and flexible galleries.


Helps large home and lifestyle stores manage varied catalogs, comparisons, and wholesale sales.


Keeps large jewelry and accessory collections approachable through live search and well-organized menus.


Uses a masonry grid to mix beauty imagery and products, with videos and quick shopping across columns.


Makes apparel easier to shop with size charts, shoppable outfit photos, and live product search.
I'm very happy with the StartUp theme; even the defaults do pretty much everything I need, and the theme has provided me with a fairly easy and intuitive way to learn how to use Shopify as well. So far, the theme has been stable and performant. I have also recently experienced excellent customer support from Pixel Union; my issue was resolved promptly and follow-up questions addressed in detail.
Generally speaking it's a cute theme. However, I wish there is a sliding effect for the announcement and more lines to write. Moreover, there should be also left and right clickable arrow for every series, while there is only "view more" or <4 items can be displayed. For collection list, I wish there can be as many as we want instead of only 3.
The technical support team responded promptly and resolved the issue quickly.
Very Disappointing Experience After Payment After making the payment, I am unable to edit or access the main CSS file of the theme. This is extremely disappointing and not acceptable for a paid theme. As a buyer, full access to theme files—especially CSS—is expected. Restricting such basic customization makes the theme unusable for professional work and creates a very poor experience.
We installed this theme a few years back, and we've been really happy with it. It looks great, and whenever we've had a question, the folks at Pixel Union were able to answer quickly. We just downloaded an updated version of the theme, and we're really excited to migrate over to it!
I love this theme for my clothing brand. It offers so many great features and the tech support is fantastic. (Hat tip to Corey!) I highly recommend!







