Charm
jewelry and accessories

Charm

Shopify theme by Xotiny

Line pares its Shopify theme design down to a minimal, product-forward look, aimed at beauty and cosmetics retailers along with jewelry and food and drink stores. Notable tools include image hotspots and rollover zoom, swatch-filtered mega menus, countdown timers, and comparison or testimonial-table sections.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 2 reviews · 100% positive
PRICE
$ 260,00 USD
PRESETS
4 styles
View on Theme Store
PRESETS INCLUDED Total 4
Charm Charm
Snacks Snacks
Cookie Cookie
Line Line
Theme support
support.xotiny.com/stylist
Documentation
docs.xotiny.com/themes/line

Independently reviewed by the eDIY editorial team

How fast is Charm?

Google PageSpeed Insights scores for the home page, out of 100

Tested in October 2026, the official Charm demo scored 64/100 on mobile and 99/100 on desktop. On mobile, LCP was 8.5s, CLS 0.00 and Total Blocking Time 33ms.

Theme demo store

Official Charm demo, home page
64 /100
Mobile
Needs improvement
99 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 8.5s 721ms
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 33ms 32ms
Speed Index 6.2s 1.1s

Charm ranking and satisfaction

Position among all Shopify themes
#1292 of 1302
Position among Shopify themes for "jewelry and accessories"
#120 of 121
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#1292
115 positions
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
Dropped from #1177 to #1292 since Sep 11, 2026

Industry ranking

Position among Jewelry and accessories industry

#120
9 positions
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
Dropped from #111 to #120 since Sep 11, 2026

Review growth

Cumulative merchant reviews

2
reviews
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$260
no price changes
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
No price changes since Sep 11, 2026

Examples of Shopify stores using the Charm theme

A sample of live Shopify stores where the Charm theme has been detected.

73+ live stores found · showing 6
Ebb & Flow Design Co.
Ebb & Flow Design Co.
ebbandflowdesign.co
United States Visit
Factory Coffee
Factory Coffee
factorybkk.com
Thailand Visit
Alita Cafe
Alita Cafe
www.alitacafe.com
United States Visit
Optik
Optik
optikbirmingham.com
United States Visit
Qima Cafe
Qima Cafe
qimacafe.com
United Kingdom Visit
Unblended Coffee
Unblended Coffee
www.unblended.coffee
United States Visit

Release history

LATEST VERSION
v2.0.0
Released July 22, 2026
Releases in 12 mo 4
Total releases 4
First release October 15, 2025
v2.0.0 MAJOR

Line 2.0.0 update brings a major expansion to the theme’s layout library, alongside key refinements and performance enhancements

Added:

  • Added a yummy new preset called Cookie
  • Added section social 1, 2.
  • Added Section gallery.
  • Added Section gallery marquee.
  • Added Section bundle.
  • Added section Countdown background.
  • Added sectionCountdown with text.
  • Added Section Flash sale.
  • Added Section Testimonial table.
  • Added Section Infographic.
  • Added Section Table content.
  • Added Section Featured product.

Changed

  • Changed Section Image comparison => Before after (style Text left).
  • Changed Section Review -> Section Testimonial ( 2 styles for text position)

Fixed and improvements

  • Optimized the overall code structure
v1.1.0 FEATURE

Line 1.1.0 introduced 5 new sections to better accompany your brand, and help showcse products more creatviely. Thanks for using our theme Line!

Added

  • Added a Hotspot section
  • Added a Before after section
  • Added a Product carousel section
  • Added a Collection grid section
  • Added a Collection marquee section
  • Added a turbo progress bar

Changed

  • Changed the Collection tabs section into the Product carousel section

Fixes and other improvements

  • Updated the add to cart function to support more apps
v1.0.1 FIX

Line 1.0.1 fixed various bugs and improved the overall using experience of the theme. Thanks for using our theme Line!

Added

  • Added improvements for image selector when editing
  • Added a way to add an image for marquee
  • Added a new hover effect for header

Changed

  • Updated padding for media for product detail
  • Adjusted the size heading for section Multicolumn

Fixes and other improvements

  • Fixed a bug that triggered horizontal scrolling on mobile
  • Fixed a bug for commenting on blog post
  • Fixed how the numbered list is shown on a blog post
v1.0.0 MAJOR

What merchants say about Charm Shopify theme

We know about 2 reviews

Very easy to use, working along side Small Batch Ltd, we created a webite that we are super happy with. The support is also very good and would recommend Xotiny products.

B
Box and Docs
Mar 16, 2026

I purchased this theme and I must say I am very satisfied not only with the design but even more so with the fast and customer-friendly support.

Y
YIMHAZ
Nov 30, 2025

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