Formula
wellness

Formula

Shopify theme by Noord

Built around image-first sections and a balanced visual hierarchy, Aesthetic is a minimalist Shopify theme aimed at home stores. It combines quick view, product badges, and lookbooks with a mega menu, swatch filters, and promo banners for merchandising and marketing.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 7 reviews · 100% positive
PRICE
$ 320,00 USD
PRESETS
5 styles

Independently reviewed by the eDIY editorial team

How fast is Formula?

Google PageSpeed Insights scores for the home page, out of 100

The official Formula demo scored 68/100 on mobile and 97/100 on desktop in our October 2026 test. On mobile, LCP was 9.9s, CLS 0.00 and Total Blocking Time 2ms.

Theme demo store

Official Formula demo, home page
68 /100
Mobile
Needs improvement
97 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 9.9s 1.1s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 2ms 33ms
Speed Index 4.2s 1.1s

The 8 live stores we tested averaged 50/100 on mobile and 68/100 on desktop. Average mobile LCP was 17.4s and CLS was 0.29. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Formula
50 /100
Mobile
Needs improvement
68 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 17.4s 3.2s
Cumulative Layout Shift 0.29 0.27
Total Blocking Time 372ms 323ms
Speed Index 7.6s 2.5s

Per-store results

8 live stores · tested Oct 2026
Regency Furniture
regencyfurniture.com
Mobile 39
Desktop 55
SHEEX
sheex.com
Mobile 13
Desktop 55
Northwest
thenorthwest.com
Mobile 40
Desktop 75
Thames & Hudson
thamesandhudson.com
Mobile 65
Desktop 95
Hilde & Phil
hilde-phil.com
Mobile 75
Desktop 72
All Borough Party Rentals of NYC Corp
allbororentals.com
Mobile 33
Desktop 55
Punchyblonde
punchyblonde.com
Mobile 59
Desktop 40
Gearheartindustry
gearheartindustry.com
Mobile 72
Desktop 96

Formula ranking and satisfaction

Position among all Shopify themes
#874 of 1308
Position among Shopify themes for "wellness"
#30 of 44
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#874
65 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
improved from #939 to #874 since Sep 11, 2026

Industry ranking

Position among Wellness industry

#30
position
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No ranking change since Sep 11, 2026

Review growth

Cumulative merchant reviews

7
reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$320
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Release history

LATEST VERSION
v1.7.0
Released September 17, 2026
Releases in 12 mo 7
Total releases 21
First release February 27, 2024
v1.7.0 FEATURE

Aesthetic 1.7.0 introduces several fixes

Added

  • Added a Product Markers section
  • Added a new Social media section

Other fixes and improvements

  • Set the image aspect ratio separately for mobile in Slideshow section
  • Use a separate image per slide on mobile in Slideshow section
  • New "Compact width" option for the slide title in Slideshow section
  • Replaced the Love preset with Flirt.
v1.6.0 FEATURE

Aesthetic 1.6.0 introduces several fixes

Added

  • Added high-variant product support
  • Added combined listings support for Shopify Plus
  • Added linked product options in the Product Information section
  • Added the ability to display a popup window in the variant picker block
  • Added a new picker_type option called Variant Images, allowing customers to select product variants using image-based swatches
  • Added the new setting, which controls how color swatches are displayed on product cards
  • Added/Updated Country Flag usage
  • Added Order note in cart drawer
  • Added discount code field in cart drawer
  • Added Discount code field block on the cart page
  • Added a new Before & After section.
  • Added a new Countdown section.
  • Added LinkedIn social media icon option
  • Added support for Quantity pricing, rules and volume pricing in B2B
  • Added a new Quick order list section for product pages

Other fixes and improvements

  • Fixed cart items width issue
v1.5.1 FIX

Aesthetic 1.5.1 introduces several fixes

Added

  • Introduced a new Shopify account web component
  • Enabled dynamic tag selection for all headings
v1.5.0 FEATURE

Aesthetic 1.5.0 introduces several fixes

Added

  • Added a new section 'Recently viewed'
v1.4.1 FIX

Aesthetic 1.4.1 introduces several fixes

Added

  • JavaScript events exposed by the theme

Full changelog

21 releases
Loading releases…

What merchants say about Formula Shopify theme

We know about 7 reviews

So far the best shopify theme! it's well-designed, easy to use, and has been a great experience overall. On top of that, customer support was exceptional. I reached out with an issue, and the team provided a quick and effective solution. It's refreshing to see such a great product backed by equally great customer service. Keep up the amazing work!

S
SKOOP
Jul 22, 2026

We had a great experience with Ashstone Studios. Their team was super friendly, helpful, and responsive when we reached out needing customization assistance with our Shopify theme. They made the process easy and were very supportive in helping us get what we needed. We really appreciate their customer service and would definitely recommend them.

J
Joes Kansas City BBQ Store
Jun 15, 2026

High-quality theme, very well built and professional. The support team was quick and helpful, answering my questions within minutes. I would definitely buy from them again. Thank you to the whole team!

M
Movifeet
Jan 29, 2026

Great theme and great team ! I am using this theme for my store, the team was able to help with every single one of my issues to fix and customise the pages to my liking. Highly recommend !

B
Berlioz Eyewear
Feb 18, 2025

The Aesthetic theme excels with its well-thought-out structure, making customization intuitive and seamless for users of all skill levels. Coupled with its diverse range of templates and outstanding support, it truly stands out as a top-notch choice for building stunning e-commerce websites.

A
Adndale store
Jan 11, 2025

Really good theme! It works fast and efficiently. Smart and solid. And the support it's excellent and fast too!

R
Risart
Sep 10, 2024

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