Passion
beauty

Passion

Shopify theme by Crown Studio

A dual-style menu that switches between navigation layouts is one of the distinguishing touches in Paris, a Shopify theme for jewelry, food and drink, and clothing stores. It layers a mega menu, swatch filters, and infinite scroll for discovery with extras like image hotspots and before/after sliders.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.2 · 29 reviews · 83% positive
PRICE
$ 100,00 USD
PRESETS
4 styles
View on Theme Store
PRESETS INCLUDED Total 4
Passion Passion
Intense Intense
Desire Desire
Paris Paris
Theme support
crownstudio.co/support
Documentation
crownstudio.co/paris-documentation

Independently reviewed by the eDIY editorial team

How fast is Passion?

Google PageSpeed Insights scores for the home page, out of 100

Tested in October 2026, the official Passion demo scored 73/100 on mobile and 83/100 on desktop. Mobile LCP was 13.9s, CLS was 0.00, and Total Blocking Time was 0ms.

Theme demo store

Official Passion demo, home page
73 /100
Mobile
Needs improvement
83 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 13.9s 2.4s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 0ms 153ms
Speed Index 3.1s 1.3s

Across 8 live stores we tested, the average PageSpeed score was 47/100 on mobile and 69/100 on desktop. Average mobile LCP was 22.5s and CLS was 0.01. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Passion
47 /100
Mobile
Poor
69 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 22.5s 3.4s
Cumulative Layout Shift 0.01 0.01
Total Blocking Time 1.2s 478ms
Speed Index 10.7s 3.2s

Per-store results

8 live stores · tested Oct 2026
CraftivaArt
craftivaart.com
Mobile 39
Desktop 62
Xhale City
xhalecity.com
Mobile 66
Desktop 96
AOOSTAR Mini PC
aoostar.com
Mobile 33
Desktop 35
SHAPE wlb
shapewlb.com
Mobile 33
Desktop 52
Mayukh
mayukhtea.com
Mobile 42
Desktop 69
Modesees
modesees.com
Mobile 45
Desktop 56
Trueformwear
trueformwear.com
Mobile 59
Desktop 83
Combattextiles
combattextiles.com
Mobile 62
Desktop 97

Passion ranking and satisfaction

Position among all Shopify themes
#543 of 1308
Position among Shopify themes for "beauty"
#58 of 135
Overall satisfaction based on all reviews
83% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#543
107 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #436 to #543 since Sep 11, 2026

Industry ranking

Position among Beauty industry

#58
9 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #49 to #58 since Sep 11, 2026

Review growth

Cumulative merchant reviews

29
1 review
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
+1 new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$100
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Examples of Shopify stores using the Passion theme

A sample of live Shopify stores where the Passion theme has been detected.

823+ live stores found · showing 6
CraftivaArt
CraftivaArt
www.craftivaart.com
Canada Visit
Xhale City
Xhale City
www.xhalecity.com
United States Visit
AOOSTAR Mini PC
AOOSTAR Mini PC
aoostar.com
Hong Kong SAR China Visit
SHAPE wlb
SHAPE wlb
www.shapewlb.com
Canada Visit
Mayukh
Mayukh
www.mayukhtea.com
India Visit
Modesees
Modesees
modesees.com
United States Visit

Release history

LATEST VERSION
v1.4.1
Released September 1, 2026
Releases in 12 mo 4
Total releases 12
First release June 14, 2024
v1.4.1 FIX

Added

  • Added a Mini Account Menu popup that appears when users interact with the account icon/menu.
v1.4.0 FEATURE

Added

  • Introduced a new Quick Order section that lets shoppers browse selected products, expand variants, and add items directly to the cart.
  • Added full right-to-left (RTL) support for Arabic, Hebrew, and other RTL languages.
  • Added configurable pagination options for blog and collection pages, including standard pagination, infinite scroll, and click-to-load.
  • Introduced a Quick Add option on product cards, allowing shoppers to add eligible products directly from product grids.

Fixes and other Improvements

  • Refined localized text and translations across the site.
  • Improved inventory status display to show stock quantities, low-stock thresholds, and product availability more consistently across product pages, featured products, and Quick View.
v1.3.4 FIX

Added

  • Introduced combined listing functionality for Shopify Plus stores.

Fixes and other Improvements

  • Fixed an issue where child menu items with nested submenu items were incorrectly linking to the parent menu URL instead of their own on mobile devices.
v1.3.3 FIX

We’ve introduced a new preset called ‘Passion’ with a focus on beauty and elegance, along with design refinements and updated sections.

Added

  • Quantity pricing

Fixes and other Improvements

  • Fixed variant availability checks for multi-language stores.
  • Improved the Paris main preset templates for a better user experience.
  • Minor bug fixes and performance enhancements.
v1.3.2 FIX

Fixes and other Improvements

  • Fixed an error preventing customization of the Paris theme in the Shopify Theme Editor.

Full changelog

12 releases
Loading releases…

What merchants say about Passion Shopify theme

We know about 29 reviews

The Theme is great and all, but the best part is the Service team. We have been going back and forth, tweaking some of the code so I can get the store to look how I want. No complaints from the team; they helped me do it all, no questions asked.

V
Vayle
Oct 7, 2026

very quick and satsify support!

M
MYKIDSS
Aug 11, 2026

Brilliant theme and excellent support team! Thank you

S
Scribe & Charm
May 29, 2026

very helpfull and fix the problem fast

M
mono store
Apr 8, 2026

The support team and especially Nicholas were very responsive and did a great job in helping with my requests related to the Paris theme.

B
Beija Flor Store
Apr 6, 2026

Review updated: I purchased the Pairs Theme and customer support started off with a very slow response in answering questions that I had. But after a few more questions customer support was helpful in guiding me through what I needed.

B
BlavkNitye Designz
Mar 11, 2026

Alternatives to Passion for Beauty industry