wellness

Pure

Name: Pure Shopify Theme
Price: 300 USD
Rating: 4.8 (90 reviews)
Author: Slash Themes

Vivid is a clean, modern Shopify theme built for jewelry, food and drink, and other mid-to-large catalog stores. It combines lookbooks and image hotspots for editorial-style merchandising with a mega menu, swatch filters, and sticky cart to keep navigation and checkout accessible while browsing.

Source Shopify Theme Store Official

★★★★★

4.8 · 90 reviews · 96% positive

PRICE

$ 300,00 USD

PRESETS

4 styles

View on Theme Store

PRESETS INCLUDED Total 4

slashthemes.com/pages/support

Documentation

slashthemes.com/pages/vivid-guide

Independently reviewed by the eDIY editorial team

How fast is Pure?

Google PageSpeed Insights scores for the home page, out of 100

In our October 2026 test, the official Pure demo scored 82/100 on mobile and 61/100 on desktop. On mobile, LCP was 4.5s, CLS 0.00 and Total Blocking Time 60ms.

Theme demo store

Official Pure demo, home page

82 /100

Mobile

Needs improvement

61 /100

Desktop

Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

Metric	Mobile	Desktop
Largest Contentful Paint	4.5s	1.2s
Cumulative Layout Shift	0.00	0.17
Total Blocking Time	60ms	806ms
Speed Index	3.4s	1.3s

The 8 live stores we tested averaged 61/100 on mobile and 83/100 on desktop. Average mobile LCP was 8.7s and CLS was 0.02. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Pure

61 /100

Mobile

Needs improvement

83 /100

Desktop

Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

Metric	Mobile	Desktop
Largest Contentful Paint	8.7s	1.6s
Cumulative Layout Shift	0.02	0.01
Total Blocking Time	271ms	534ms
Speed Index	6.3s	1.9s

Per-store results

8 live stores · tested Oct 2026

MPWSR x APE

mpwsr.com

Mobile 74

Desktop 94

Forai

forai.org

Mobile 64

Desktop 59

Top Hand Brand

tophandbrand.com

Mobile 52

Desktop 80

Paradise Jewelry

paradisejewelryma.com

Mobile 48

Desktop 64

Klein's Jewelry

kleinsjewelry.com

Mobile 74

Desktop 97

oRegion

oregion.in

Mobile 59

Desktop 89

Shoplylasboutique

shoplylasboutique.com

Mobile 59

Desktop 88

Zoombrooms

zoombrooms.com

Mobile 56

Desktop 94

Pure ranking and satisfaction

Position among all Shopify themes

#453 of 1308

Position among Shopify themes for "wellness"

#21 of 42

Overall satisfaction based on all reviews

96% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#453

51 positions

Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8

improved from #504 to #453 since Sep 11, 2026

Industry ranking

Position among Wellness industry

#21

3 positions

Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7

Dropped from #18 to #21 since Sep 11, 2026

Review growth

Cumulative merchant reviews

90 reviews

Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8

+90 new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$300

no price changes

Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8

No price changes since Sep 11, 2026

Examples of Shopify stores using the Pure theme

A sample of live Shopify stores where the Pure theme has been detected.

209+ live stores found · showing 6

www.paradisejewelryma.com

Release history

LATEST VERSION

v2.0.2

Released October 3, 2025

Releases in 12 mo 0

Total releases 9

First release September 12, 2023

v2.0.2 FIX October 3, 2025

Fixed filter drawer in mobile

Added

Fixed filter drawer in mobile

v2.0.1 FIX July 21, 2025

Fixed product grid issue
Added block for the countdown on product page within "Product information" section

Added

Fixed product grid issue
Added block for the countdown on product page within "Product information" section

v2.0.0 MAJOR June 20, 2025

"Restructured theme files for theme store redesign"
Added marquee style in announcement
Optimize speed

Added

Restructured theme files for theme store redesign
Added marquee style in announcement
Optimize speed

v1.0.5 FIX December 24, 2024

Update typography

Added

Update typography

v1.0.4 FIX May 21, 2024

Added another grid layout for collection list section, fixed header menu dropdown issue and other minor corrections.

Added

Added turkish language file
Added option for grid layout in collection list section
Fixed navigation dropdown glitches while hover
Updated minor layout

What merchants say about Pure Shopify theme

We know about 90 reviews

Absolutely love this theme! Vivid has been a game changer for our brand. The design is clean, modern, and incredibly easy to customize without sacrificing performance. The support team has also been fantastic — responsive, knowledgeable, and genuinely invested in helping us create the best possible experience. Very satisfied 5/5!

UnknownsKollections

Apr 20, 2026

Fantastic theme - feature-rich and really clean look. The support is incredible as well to make necessary, meaningful tweaks to ensure the best user experience. Highly recommend!

Genetic Labs Australia

Apr 9, 2026

Great help from the support team. Clean, modern design with a simple structure that makes customization super easy.

Mimi Craft Store

Mar 23, 2026

Vivid is one of the most feature-rich themes in the Shopify theme store. I love the diversity of sections and the navigation customization is really nice. The team is responsive and helped me through a few questions I've had. Highly recommend!

Love Livo

Mar 16, 2026

Amazing theme, easy to operate, excellent customer service, fast and concise solutions. Highly recommended!

K&S Nails

Mar 3, 2026

We've been really pleased with the support we received regarding two issues with our mega menu. I thought I would have to hire someone to resolve these issues, but the Slash Support Team fixed both of them and provided me with a video to help me in the future!

Forai

Feb 23, 2026