



Shopify theme by Ascend Themes
Independently reviewed by the eDIY editorial team
Google PageSpeed Insights scores for the home page, out of 100
The official Routine demo scored 47/100 on mobile and 84/100 on desktop in our October 2026 test. On mobile, LCP was 11.6s, CLS 0.38 and Total Blocking Time 55ms.
Tested Oct 2026 · Google PageSpeed Insights lab data
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 11.6s | 2.1s |
| Cumulative Layout Shift | 0.38 | 0.05 |
| Total Blocking Time | 55ms | 90ms |
| Speed Index | 8.3s | 2.2s |
The 8 live stores we tested averaged 55/100 on mobile and 83/100 on desktop. Average mobile LCP was 13.9s and CLS was 0.02. These are complete production stores, so the numbers cover more than the theme itself.
Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations
| Metric | Mobile | Desktop |
|---|---|---|
| Largest Contentful Paint | 13.9s | 2.0s |
| Cumulative Layout Shift | 0.02 | 0.02 |
| Total Blocking Time | 392ms | 190ms |
| Speed Index | 7.2s | 2.0s |
Position among all Shopify themes
Position among Beauty industry
Cumulative merchant reviews
Theme Store list price, USD
A sample of live Shopify stores where the Routine theme has been detected.






Flawless 12.1.0 gives you richer, more visual ways to tell your product's story, with the new Nutritional Information section and Gallery Lookbook, plus a revamped Routine preset designed for premium beauty and skincare brands.
Flawless 12.0.0 brings right-to-left language support, infinite scroll on collection and search pages, a new Editorial Content section, and a range of styling and cart improvements to help you build a more polished, flexible storefront.
Flawless 11.1.0 brings gift wrapping on the product page, mega menus optimized for the mobile hamburger drawer, and recently viewed products in the cart drawer — plus a wide range of customization improvements and targeted fixes.
Version 11.0.0 introduces gift milestones in the cart, customer-generated content on product pages, a redesigned product media gallery, collection names in breadcrumb navigation, more trust at checkout, and a new preset launch, along with improvements that make the shopping experience smoother and more reliable for both merchants and buyers.
This update helps merchants improve the cart experience with shipping and delivery information, create a combined-listings-style experience for non-Plus stores with Product Variations blocks, give shoppers more confidence with fit indicators and model size badges, and drive more value before checkout with cart offers.
collection/all pages, helping merchants improve SEO and control how these pages appear in search results.Amazing theme that allowed us to really customize the look without developer work. Add they have a timely, friendly, and effective support team!
Fantastic customer service and support. We recently purchased the Routine theme for our brand, and the support team has been wonderful to work with. We needed a few custom changes to our pre-launch page, and the team was incredibly helpful, responsive and easy to communicate with throughout the process.
This theme is really good, really easy to use and (more importantly), I've had really great support from the team helping with things like a bit of bespoke coding. Highly recommend.
We started using Flawless and noticed it is one of the best platform. But as well the customer service answering few question to get a gret page was perfect and easy. We can recommend this page to build a great webstore for all sports and consumer product brands
Flawless works well for my store needs and was relatively easy to set up. I was able to set up 95% of my store on my own and the rest was accomplished with the help of the Ascend Team. They have been great to work with. I highly recommend this theme and the Ascend Team.
I love this theme for my shop. I needed to get in touch with customer support and they were very responsive, efficient and friendly. The after-sales service is excellent.