Routine
beauty

Routine

Shopify theme by Ascend Themes

Jewelry, accessories, and beauty brands can pick from Flawless's dedicated Heal and Routine presets for skincare sellers. The polished, conversion-focused Shopify theme includes before/after sliders, ingredient and nutritional information displays, and lookbooks, backed by mega menus and swatch filters for browsing larger catalogs.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 47 reviews · 100% positive
PRICE
$ 320,00 USD
PRESETS
5 styles

Independently reviewed by the eDIY editorial team

How fast is Routine?

Google PageSpeed Insights scores for the home page, out of 100

The official Routine demo scored 47/100 on mobile and 84/100 on desktop in our October 2026 test. On mobile, LCP was 11.6s, CLS 0.38 and Total Blocking Time 55ms.

Theme demo store

Official Routine demo, home page
47 /100
Mobile
Poor
84 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 11.6s 2.1s
Cumulative Layout Shift 0.38 0.05
Total Blocking Time 55ms 90ms
Speed Index 8.3s 2.2s

The 8 live stores we tested averaged 55/100 on mobile and 83/100 on desktop. Average mobile LCP was 13.9s and CLS was 0.02. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Routine
55 /100
Mobile
Needs improvement
83 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 13.9s 2.0s
Cumulative Layout Shift 0.02 0.02
Total Blocking Time 392ms 190ms
Speed Index 7.2s 2.0s

Per-store results

8 live stores · tested Oct 2026
Gamut Packaging
gamutpackaging.com
Mobile 62
Desktop 90
Sparkling Hop Water with Nootropics
hopwtr.com
Mobile 68
Desktop 96
The Ryl Company™
drinkryl.com
Mobile 57
Desktop 88
CoffeeAM
coffeeam.com
Mobile 41
Desktop 44
Ocoopa
ocoopa.com
Mobile 54
Desktop 89
Brown Butter Cookie Company
brownbuttercookies.com
Mobile 47
Desktop 81
Shophavenskin
shophavenskin.com
Mobile 56
Desktop 93
Bocomal
bocomal.com
Mobile 52
Desktop 84

Routine ranking and satisfaction

Position among all Shopify themes
#169 of 1308
Position among Shopify themes for "beauty"
#20 of 135
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#169
17 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
improved from #186 to #169 since Sep 11, 2026

Industry ranking

Position among Beauty industry

#20
3 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
improved from #23 to #20 since Sep 11, 2026

Review growth

Cumulative merchant reviews

47
2 reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
+2 new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$320
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Release history

LATEST VERSION
v12.1.0
Released August 24, 2026
Releases in 12 mo 10
Total releases 25
First release June 20, 2024
v12.1.0 FEATURE

Flawless 12.1.0 gives you richer, more visual ways to tell your product's story, with the new Nutritional Information section and Gallery Lookbook, plus a revamped Routine preset designed for premium beauty and skincare brands.

Added

  • You can now present nutrition facts on your storefront with the Nutritional Information section, combining your details with a nutrition table in a clean, eye-catching layout.
  • The product information area now supports a Nutritional block, letting you add a nutrition facts table right alongside your product details.
  • A new Gallery Lookbook section is available, giving you a fresh, engaging way to showcase shoppable imagery and video.
v12.0.0 MAJOR

Flawless 12.0.0 brings right-to-left language support, infinite scroll on collection and search pages, a new Editorial Content section, and a range of styling and cart improvements to help you build a more polished, flexible storefront.

Added

  • Flawless now supports right-to-left languages, letting you build a fully localized store for Arabic, Hebrew, and other RTL-language audiences.
  • Collection and Search pages now support infinite scroll, so shoppers can keep browsing products without clicking to the next page.
  • You can now display an options selector directly on product cards, so shoppers can pick their size and add to cart without visiting the product page.
  • A new Editorial Content section is available, giving you a flexible layout to tell your brand story with rich text and imagery.
  • Product cards can now have their own background color, making specific products or layouts stand out from the rest of your store.
  • The logo list section now includes heading size and style options, giving you more control over how partner and brand logos are presented.

Changed

  • The local pickup experience on product pages has been refined for a clearer, more intuitive checkout flow.

Other fixes and improvements

  • Clicking search now reliably takes shoppers to the search results page, even when the search drawer is hidden from theme editor.
  • Out of stock icons no longer appear incorrectly on items in the cart drawer.
  • The sticky add-to-cart bar no longer overlaps the footer when scrolling on product pages.
  • Promo codes in the product page offers block now display correctly instead of showing raw formatting.
  • The subtotal dropdown in the cart now only appears when there are discounts or gift wrapping options to show.
  • Improved the functionality of the user-generated content block on product pages.
  • Fixed an issue where the language and country selectors in the announcement bar could cause horizontal scrolling on small screens.
  • Removed an unwanted horizontal scroll bar that could appear in mega menu dropdowns.
  • Logos no longer disappear when switching to the stacked layout on mobile.
  • Improved the comparison section highlight pill element, so longer text no longer breaks the design, on mobile.
  • The Recommended products carousel in the cart drawer now displays smoothly, even on slower connections.
  • Content alignment settings on collection cards now apply correctly.
  • Collection tabs now align correctly with center-aligned featured collection sections.
  • Heading size and style settings now apply correctly in the feature list section.
  • Improved button alignment in the cart drawer and cart page bottom sheets.
  • Improved font sizing in the cart drawer subtotal dropdown so discount amounts are easier to read.
  • Removed extra spacing between product cards and images in the lookbook section.
  • Corrected a label typo in the featured collection settings.
v11.1.0 FEATURE

Flawless 11.1.0 brings gift wrapping on the product page, mega menus optimized for the mobile hamburger drawer, and recently viewed products in the cart drawer — plus a wide range of customization improvements and targeted fixes.

Added

  • Collection pages can now display a list of your store's collections, making it easier for shoppers to browse and discover product categories.
  • Collapsible text blocks on the product page, featured product section, and quick view can now be set to open by default so key information is immediately visible.
  • Product variant swatches on the product page can now be resized to better match your store's design.
  • Product cards throughout your store can now have a custom background color, giving you more control over the look of your listings.
  • Shoppers can now add gift wrapping to their order directly from the product page.
  • Section headings and subheadings across your entire store now support centered alignment on both desktop and mobile.
  • The mobile hamburger menu now displays the mega menu elements assigned to each navigation link on desktop, giving mobile shoppers access to the full menu layout.
  • The cart drawer now shows recently viewed products so shoppers can easily return to items they explored.
  • The sales timer on the product page now includes a button that lets shoppers copy a discount code with a single click.
  • The image with text overlay section now includes dedicated settings to control how images are sized and displayed on mobile.
  • The featured collection section now has separate layout controls for desktop and mobile, letting you show a grid or carousel independently on each device.
  • The gift milestone bar in the cart drawer now supports gradient colors for a more eye-catching look.
  • The cart drawer now has an improved color structure that makes it easier to customize and maintain a consistent look.

Changed

  • Parent navigation links with hover-triggered dropdowns can now be clicked to navigate to their linked page.
  • The countdown timer label on the product page has been updated for clearer, more consistent wording.

Other fixes and improvements

  • Heading size and style settings in the Feature List section now apply correctly.
  • When only a single option (discount code, order note, or shipping estimate) is shown in the cart, it now appears centered rather than left-aligned.
  • The shape setting for images in the Shoppable Image section now applies correctly on mobile devices.
  • The footer no longer shows an empty links section when no custom links have been added in the theme editor.
  • Font size in the offers block on the product page is now consistent across all screen sizes.
  • The sale banner no longer breaks its layout on mobile when set to adapt to the image.
  • The sticky add-to-cart bar no longer overlaps notification popups on the product page.
  • Product images in the media gallery no longer flash when transitioning between a placeholder and the full carousel view.
  • The blog post section no longer shows an image blur effect overlapping the content.
  • The UGC gallery on the product page no longer flashes when switching between an image and a video.
  • A horizontal scroll that was appearing in the navigation menu has been removed.
  • A white space that appeared during variant image swaps in product cards has been fixed.
  • The announcement bar language and currency selector no longer breaks its horizontal scroll on some layouts.
  • A spelling error in the Slideshow section settings for "Mobile" has been corrected.
v11.0.0 MAJOR

Version 11.0.0 introduces gift milestones in the cart, customer-generated content on product pages, a redesigned product media gallery, collection names in breadcrumb navigation, more trust at checkout, and a new preset launch, along with improvements that make the shopping experience smoother and more reliable for both merchants and buyers.

Added

  • The free shipping progress bar in the cart now supports a gift milestone, encouraging buyers to add more items to unlock a reward.
  • The product media gallery has been redesigned with a more polished and engaging layout for browsing product images and videos.
  • The cart checkout area now shows additional trust badges to give buyers more confidence at checkout.
  • Clicking on accounts icon now shows shopify customer login popup.
  • Products can now be combined into a single listing using Shopify Combined Listings, making it easier for buyers to browse related variants or styles in one place.
  • The cart offer block now includes a show/hide toggle for empty carts, giving you more control over what buyers see.
  • Each tab in the Featured Collection section now has its own "View all" link, so buyers can jump directly to the collection they're browsing.
  • Product pages now can display the collection name in the breadcrumb trail, making it easier for buyers to navigate back.
  • Buyers can now copy discount codes directly from the offers block on the product page with a single click.
  • The Lookbook section now supports a grid layout for product cards, giving you more flexibility in how products are presented.
  • Customer-generated photos and videos can now be displayed directly on product pages to help buyers make more confident purchase decisions.
  • Images now show a soft blur placeholder while loading to create a smoother browsing experience.

Other fixes and improvements

  • Important: The product page in the theme editor now loads correctly after installing the Persona preset.
  • Footer section headings now correctly apply custom text styles from the theme editor.
  • The full-width layout setting on the Blog Article page now works as expected.
  • Rounded corners in the Video section now display correctly across all presets.
  • Enabling a button link in the Slideshow section no longer prevents the full slide from being clickable.
  • The Featured Collection section now includes a heading size setting for collection and product block headings.
  • The Benefits section layout now does not break when animations are turned off.
  • Bullet points on Shopify policy pages, such as Refund and Privacy pages, now display with correct formatting.
  • Collection page banner text no longer gets cut off on mobile when there is more content.
  • Product variant dropdowns now correctly show "Sold out" and "Unavailable" states.
  • The fit indicator on product pages has been fixed for a cleaner presentation.
  • Hovering over a discount code in the cart drawer now correctly shows a clickable cursor.
  • The cart drawer bottom sheet now closes with a smooth animation instead of disappearing abruptly.
  • The newsletter block in the footer now includes heading style settings.
  • The notification popup now displays the count of new notifications.
  • A loading indicator now appears while videos are buffering, so buyers know content is loading instead of seeing a blank screen.
v10.1.0 FEATURE

This update helps merchants improve the cart experience with shipping and delivery information, create a combined-listings-style experience for non-Plus stores with Product Variations blocks, give shoppers more confidence with fit indicators and model size badges, and drive more value before checkout with cart offers.

Added

  • Added shipping and delivery information to the cart drawer and cart page, so shoppers can view shipping details and delivery estimates before checkout.
  • Added Product Variations blocks to the main product and featured product sections, giving non-Plus merchants a way to showcase related product options and create a combined-listings-style experience on their storefront.
  • Added a fit indicator on product pages to help shoppers make more confident purchase decisions.
  • Added model size and height badges on product pages, giving customers better sizing context before they buy.
  • Added cart offers to help merchants promote additional messages and increase average order value before checkout.
  • Added meta description settings for the collection list and collection/all pages, helping merchants improve SEO and control how these pages appear in search results.
  • Added header overlay support for more flexibility when designing storefront layouts.
  • Added an option to hide a single badge in the Badge block, making the layout easier to customize.
  • Added separate color schemes for policy pages, giving merchants more control over branding across store content.
  • Added translation support for the breadcrumb "Home" label, making it easier to support multiple languages.

Changed

  • Changed cart notifications to display from the top of the page for a more consistent shopping experience.
  • Changed product page block left and right spacing when backgrounds are removed, helping merchants maintain cleaner layouts with less manual adjustment.
  • Changed the footer layout to improve block alignment and structure, making footer content easier to organize.
  • Added tooltip icons to PDP blocks such as Nutriscore and Barchart.
  • Changed the Collection Grid helper text and Search and Discovery app install link to make setup easier.

Fixed

  • Fixed an issue where transparent headers could appear blank on load.
  • Fixed an issue where the announcement bar countdown timer did not display correctly on tablet devices.
  • Fixed cover image alt text display in the shoppable feed section.
  • Fixed thumbnail corner radius behavior in the shoppable feed when thumbnails are linked.
  • Fixed product zoom gallery image alignment when fewer images are available.
  • Fixed an issue where image size settings did not work in the shoppable image section when no image block was added.

Full changelog

25 releases
Loading releases…

What merchants say about Routine Shopify theme

We know about 47 reviews

Amazing theme that allowed us to really customize the look without developer work. Add they have a timely, friendly, and effective support team!

S
Sonic Bloom
Oct 1, 2026

Fantastic customer service and support. We recently purchased the Routine theme for our brand, and the support team has been wonderful to work with. We needed a few custom changes to our pre-launch page, and the team was incredibly helpful, responsive and easy to communicate with throughout the process.

M
My Store
Sep 30, 2026

This theme is really good, really easy to use and (more importantly), I've had really great support from the team helping with things like a bit of bespoke coding. Highly recommend.

D
Detrash
Sep 4, 2026

We started using Flawless and noticed it is one of the best platform. But as well the customer service answering few question to get a gret page was perfect and easy. We can recommend this page to build a great webstore for all sports and consumer product brands

4
4KAAD
Aug 26, 2026

Flawless works well for my store needs and was relatively easy to set up. I was able to set up 95% of my store on my own and the rest was accomplished with the help of the Ascend Team. They have been great to work with. I highly recommend this theme and the Ascend Team.

D
DialCap
Aug 12, 2026

I love this theme for my shop. I needed to get in touch with customer support and they were very responsive, efficient and friendly. The after-sales service is excellent.

B
Bilou
Jul 7, 2026

Alternatives to Routine for Beauty industry