Bloom
beauty

Bloom

Shopify theme by Troop Themes

Maker leans into bold, expressive visuals for food and drink brands and jewelry and accessories retailers with medium-sized catalogs. The Shopify theme highlights seasonal releases and menus through shoppable galleries and lookbooks, and includes an age verifier, mega menu, swatch filters, and quick buy.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.7 · 96 reviews · 93% positive
PRICE
$ 400,00 USD
PRESETS
2 styles
PRESETS INCLUDED Total 2

Independently reviewed by the eDIY editorial team

How fast is Bloom?

Google PageSpeed Insights scores for the home page, out of 100

Tested in October 2026, the official Bloom demo scored 74/100 on mobile and 65/100 on desktop. On mobile, LCP was 4.0s, CLS 0.00 and Total Blocking Time 477ms.

Theme demo store

Official Bloom demo, home page
74 /100
Mobile
Needs improvement
65 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 4.0s 979ms
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 477ms 1.6s
Speed Index 3.0s 2.1s

The 8 live stores we tested averaged 58/100 on mobile and 74/100 on desktop. Average mobile LCP was 9.6s and CLS was 0.05. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Bloom
58 /100
Mobile
Needs improvement
74 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 9.6s 2.1s
Cumulative Layout Shift 0.05 0.03
Total Blocking Time 291ms 293ms
Speed Index 8.4s 2.9s

Per-store results

8 live stores · tested Oct 2026
DKNY
dkny.com
Mobile 59
Desktop 82
Starter
starter.com
Mobile 57
Desktop 81
The Dopest
thedopestshop.com
Mobile 29
Desktop 50
Karl Lagerfeld Paris
karllagerfeldparis.com
Mobile 42
Desktop 61
Antique Archaeology
antiquearchaeology.com
Mobile 73
Desktop 87
CUPPA
bettercuppa.com
Mobile 76
Desktop 98
Littlebiceps
littlebiceps.com
Mobile 67
Desktop 84
Circadia
circadia.com
Mobile 64
Desktop 52

Bloom ranking and satisfaction

Position among all Shopify themes
#393 of 1308
Position among Shopify themes for "beauty"
#42 of 135
Overall satisfaction based on all reviews
93% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#393
6 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
improved from #399 to #393 since Sep 11, 2026

Industry ranking

Position among Beauty industry

#42
position
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No ranking change since Sep 11, 2026

Review growth

Cumulative merchant reviews

96
1 review
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
+1 new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$400
no price changes
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No price changes since Sep 11, 2026

Release history

LATEST VERSION
v12.3.0
Released August 24, 2026
Releases in 12 mo 7
Total releases 91
First release December 16, 2016
v12.3.0 FEATURE

Added

  • Brand new Media row section for displaying up to three images or videos in a row, with aspect-ratio height options and optional overlay text
  • Added a Fit scale block to the Product page and Featured product section. Position the indicator per product using a custom.fit_scale integer metafield (0–10), with customizable Runs small, True to size, and Runs large labels. Products without a metafield use a configurable default position.
  • Added desktop and mobile section spacing settings in Theme settings > Layout to customize the small, medium, and large spacing values used throughout the theme
  • Added a Match link size to block heading setting in Theme settings > Typography
  • Added full width, mobile full width, and Show article heading settings to the Blog page, making it easier to build more editorial-style layouts
  • Added video support to the Popups section Newsletter (small) and Newsletter (large) blocks. Choose image or video media, with Shopify video upload or YouTube/Vimeo link options
  • Added Shopify's new customer accounts to the header (desktop and mobile), replacing the legacy customer account experience. Legacy account templates and sections have been removed — stores still on legacy accounts that upgrade will be automatically moved to the latest customer accounts. Includes a Customer account menu setting for the account sheet links

Changed

  • Updated the Size guide to open in the right drawer instead of a modal
  • Updated the Related products section to hide when one or fewer products are recommended, and to avoid awkward grid gaps when four or five products are returned while still showing two, three, or six products in full
  • Improved page load performance related to quick add buttons on product cards
  • Improved storefront loading speed by limiting high-priority images and prefetching pages on link hover

Fixes

  • Fixed an issue where product card hover styles could incorrectly activate in iOS in-app browsers
  • Fixed empty grid gaps in the Recent products section when heading alignment is left or right
  • Fixed an issue where Announcement bar blocks would become transparent when selected in the theme editor
  • Fixed an issue where the Slideshow auto-rotate progress animation on pagination dots would not play
v12.2.0 FEATURE

Added

  • Reworked the Popups section: Newsletter (small) and Newsletter (large) replace the previous Newsletter and Large promotion blocks, and Promotion bar replaces Small promotion. Newsletter (large) supports a centered modal layout, customizable width, and left or right image placement. Newsletter (small) supports top or left image placement, image size options, and a compact bottom-corner layout.
  • Added a Cart label setting in Theme settings > Cart to choose between Cart and Bag terminology across the header, add to cart button, cart drawer, and related messages
  • Added a text size setting to the Price block on the Product page and Featured product section

Fixes and other improvements

  • In the Text columns with images and Icons row sections, block titles and media now link when a block button link is set
  • Fixed an issue where popup blocks would not always open when changing block selections in the theme editor
  • Fixed an issue where section text colour was not applied to carousel navigation, product form collapsible rows, or complementary products
  • Fixed an issue where video media with no aspect ratio would render as a blank tile in the product gallery
  • Fixed an issue where the heading in the Related products section would display the default text instead of the configured value from the theme editor
v12.1.1 FIX

Fixes

  • patched a problem where some blocks in the Media with highlight and Collection with highlight sections wouldn't redirect
v12.1.0 FEATURE

Added

  • Added a second portrait aspect ratio (2:3) for image sizes
  • Added global swatch settings
  • Added text alignment settings to the Description block on the Product page and Featured product section
  • Added custom HTML/Liquid code setting for the <head> tag in Theme settings > Advanced
  • Added submenu support to the menu
  • Added section link setting to the Image with text overlay section
  • Brand new Media overlay columns section

Changed

  • Renamed the Collapsible rows section to FAQ
  • Refreshed collection filter: improved animations, quicker loading times, and new options for tag colors

Fixes

  • Improved price bubble and title sizes on product cards
v12.0.1 FIX

Changed

  • Changed portrait aspect ratio from 2:3 to 4:5
  • Improved button animations with shadows in mobile

Fixes

  • Fixed an issue where the bottom border wouldn't show in the Collection header and Collapsible rows sections
  • Improved spacing of the collection and search result filter buttons
  • Improved rendered image sizing theme wide
  • Fixed image rendering from the rich text editor (RTE) commonly seen in blogs and pages
  • Fixed an issue where swatches wouldn't expand
  • Correctly color button text in iOS (would appear blue)

Full changelog

91 releases
Loading releases…

What merchants say about Bloom Shopify theme

We know about 96 reviews

This latest version(12.3.0) differs drastically from the old version(10.0.0) I’ve been using, leaving me confused. Why were such extensive changes made? Many features from the old version are completely unavailable in the new release. I’d like to ask: can I keep using the old version? Are there any security risks?

V
VONA DressHire
Sep 30, 2026

great support when you need help and takes feedback into consideration

N
Natural Vybz Skincare
May 16, 2026

Really great theme - looks great and the team are really nice and helpful if you need any help with anything. Would recommend!

T
Toochi Tattoo
Mar 12, 2026

This theme has upgraded the user experience on my website. Very customizable and has all the features I wanted, which I would otherwise have to pay a 3rd party developer to code. I had a couple major issues with fuctionality due to app embeds. I reached out to Shopify: useless. I ended up reaching out to the theme developer and Nick was expeditious in fixing everything. The support is unmatched!

N
Naturalicious
Mar 4, 2026

Have been using the theme for a while now and generally very happy with it. Recently had an issue with carts not refreshing due to an app embed, and I found the support from Nick at Maker very helpful - he understood the issue and applied a fix that has worked a treat! Always get a very fast response from Maker whenever I have a question which is important.

S
SOAKED Umbrellas
Feb 23, 2026

This theme is amazing! Super fast and showcases our products perfectly. The color swatches were very easy to setup, and when i needed the size tweaked a bit, Nick from support was so helpful. He showed me exactly how he changed the coding which was awesome! The Maker theme has instantly upped our conversion rate 🙌.

S
Scrubcetera
Oct 8, 2025

Alternatives to Bloom for Beauty industry