Moderately active Poorly rated bags

Dawn Shopify theme

Name: Dawn Shopify Theme
Brand: Shopify
Author: Shopify

Created by Shopify

Dawn keeps the focus on product photography, with large imagery, crisp lines, and simplified fonts giving it a minimalist, general-purpose feel that suits bag and accessory stores as well as other categories. The Shopify theme offers color swatches, image zoom, product videos, size charts, mega menus, and filtering and sorting.

Source Shopify Theme Store Official

★★★★★

1.8 · 291 reviews · 36% positive

PRICE

Free

PRESETS

1 style

help.shopify.com/en/manual/online-store/themes/themes-by-shopify/dawn

Independently reviewed by the eDIY editorial team

How fast is Dawn?

Google PageSpeed Insights scores for the home page, out of 100

The official Dawn demo scored 74/100 on mobile and 99/100 on desktop in our October 2026 test. Mobile LCP was 5.1s, CLS was 0.00, and Total Blocking Time was 4ms.

Theme demo store

Official Dawn demo, home page

74 /100

Mobile

Needs improvement

99 /100

Desktop

Good

Tested Oct 2026 · Google PageSpeed Insights lab data

Metric	Mobile	Desktop
Largest Contentful Paint	5.1s	798ms
Cumulative Layout Shift	0.00	0.00
Total Blocking Time	4ms	40ms
Speed Index	5.5s	1.2s

Across 8 live stores we tested, the average PageSpeed score was 32/100 on mobile and 51/100 on desktop. Average mobile LCP was 18.2s and CLS was 0.08. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Dawn

32 /100

Mobile

Poor

51 /100

Desktop

Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

Metric	Mobile	Desktop
Largest Contentful Paint	18.2s	2.8s
Cumulative Layout Shift	0.08	0.10
Total Blocking Time	3.0s	1.9s
Speed Index	17.4s	5.7s

Per-store results

8 live stores · tested Oct 2026

Comfrt

comfrt.com

Mobile 40

Desktop 56

Tarte Cosmetics

tartecosmetics.com

Mobile 14

Desktop 41

ALDO

aldoshoes.com

Mobile 30

Desktop 36

Eyemart Express

eyemartexpress.com

Mobile 47

Desktop 67

Laura Geller Beauty

laurageller.com

Mobile 23

Desktop 44

Everlane

everlane.com

Mobile 29

Desktop 45

RICK OWENS

rickowens.eu

Mobile 36

Desktop 72

NOBULL

nobullproject.com

Mobile 38

Desktop 46

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#1092

19 positions

Sep 11 Oct 15 Oct 18 Oct 21 Oct 24 Oct 27

Dropped from #1073 to #1092 since Sep 11, 2026

Industry ranking

Position among Bags industry

#44

1 position

Sep 11 Oct 15 Oct 18 Oct 21 Oct 24 Oct 27

improved from #45 to #44 since Sep 11, 2026

Review growth

Cumulative merchant reviews

291

4 reviews

Sep 11 Oct 15 Oct 18 Oct 21 Oct 24 Oct 27

+4 new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

no price changes

Sep 11 Oct 15 Oct 18 Oct 21 Oct 24 Oct 27

No price changes since Sep 11, 2026

Features

Built-in features listed on the Theme Store.

Cart and checkout

Cart notes
In-store pickups
Quick buy

Marketing and conversion

Blogs
Cross-selling
FAQ page
Press coverage
Promo banners
Recommended products

Merchandising

Color swatches
High-resolution images
Image galleries
Image rollover
Image zoom
Ingredients or nutritional information
Lookbooks
Product options
Product videos
Shipping/delivery information
Size chart
Slideshow
Usage information

Product discovery

Enhanced search
Mega menu
Product filtering and sorting
Recommended products
Sticky header
Swatch filters

27 features

Dawn ranking and satisfaction

Position among all Shopify themes

#1092 of 1348

Position among Shopify themes for "bags"

#44 of 58

Overall satisfaction based on all reviews

36% positive

Examples of Shopify stores using the Dawn theme

A sample of live Shopify stores where the Dawn theme has been detected.

262,162+ live stores found · showing 12

Release history

LATEST VERSION

v16.1.0

Released October 9, 2026

Moderately active

Dawn has received 4 updates in the last 12 months.

Releases in 12 mo 4

Total releases 33

First release August 31, 2021

v16.1.0 FEATURE October 9, 2026

Product disclosures now only show to buyers in the jurisdictions they apply to. For example, a California-only disclosure no longer appears for online shoppers in other locations.

Added

Product disclosures are filtered by buyer jurisdiction

Changed

Updated snippet files to use LiquidDoc syntax

Fixes and improvements

Improve disclosure icons display in carts and provide a fallback symbol when none is provided

v16.0.0 MAJOR August 10, 2026

Updates the header to use Shopify's customer account experience, adds a Customer accounts theme setting, and removes the legacy customer account pages.

Removed

Important: [Customer accounts] Removed the legacy customer account templates and sections. Stores on legacy customer accounts must upgrade to new customer accounts before publishing this version. See information on upgrading to customer accounts from legacy customer accounts

Added

[Customer accounts] New Customer accounts theme setting with a Menu setting for the customer account popover.

Changed

[Customer accounts] The header account icon now opens Shopify's customer account popover instead of a separate login page.

Fixes and improvements

[Mobile menu] Country/region and language selectors now respect their Header section settings, matching the desktop header.
[Mobile menu] Fixed footer spacing when social links aren't shown.

v15.5.0 FEATURE June 17, 2026

Adds support for standard storefront events and a new section and block to display product disclosures.

Added

[Storefront Events & Actions] Added support for app, agent, and AI cart interactions without page reloads.
[Product disclosures] New section and block to display product disclosures on product pages.

Fixes and improvements

[Accessibility] Fixed aria labels and focus management on search and filtering components
[Performance] Changed body layout styles for improved cumulative layout shift (CLS)
Fixed missing theme setting translation strings in "Icons with Text" section

v15.4.1 FIX December 5, 2025

Dawn 15.4.1 introduces improvements for performance monitoring.

v15.4.0 FEATURE July 24, 2025

Dawn 15.4.0 introduces support for nested cart lines, accessibility improvements, performance enhancements, and bug fixes.

Added

Added support for nested cart lines. Cart now properly displays nested items( like product add-ons) with improved styling and accessibility labels
Improved accessibility with added ARIA labels for product quantity inputs

Changed

Improved performance by removing lazy loading of images above the fold in the Featured collection section

What merchants say about Dawn Shopify theme

We know about 291 reviews · showing 6

Merchant sentiment summary

290 reviews: 103 positive, 71 neutral and 116 negative, so the overall verdict is mixed. Merchants praise its speed, clean modern design and ease of setup, with free access also noted. The most frequent criticisms are limited customisation, updates overwriting custom code and variant selection or image display issues, and reviewers often report these were not resolved.

Generated from all 290 Theme Store reviews · Oct 21, 2026

Positive 104 · 36%

Neutral 71 · 24%

Negative 116 · 40%

Poorly rated

Dawn has received 36 reviews in the last 12 months.

Reviews in 12 mo 36

Total reviews 291

First review September 3, 2021

Lifecycle erasure test review marker VICTIM-9DCV32 20261021 benign content.

ccm-victim

Oct 21, 2026

I've used the Dawn theme for my jewelry business lorenayoung.com since 2018 and it has improved a great deal and it's free. The search algorithm still needs improvement, however, customers are having a difficult time sorting by their ring or bracelet size. Incorporate an A.I. program to review the entire listing (not just the title) for keywords to create a description and for search results.

Lorena Young Jewelry

Oct 11, 2026

I used the Shopify Dawn theme to build Cashmere Knot Ireland (https://cashmereknot.ie) for preloved cashmere stoles, pashmina stoles, and shawls. Overall, Dawn is fast, professional, lightweight, and easy to manage. I’d love to see more home page slider animations option, category image sliders at homepage, and slightly more readable font options whcih is thinner thanks shopify

Cashmere knot

Oct 7, 2026

good theme to use, really intuitive.

Clutch

Sep 18, 2026

This theme is way fast I Score 99 on page speed, downside its basic so I have to code the sections from scratch. if you need 99 page speed score info2nelston.com

Sunberry Farms

Aug 18, 2026

Why the 3rd or so oldest and biggest social platform, LinkedIn, isn’t among all free themes’ icons? ?!?

Danie's Tees

Aug 16, 2026