Allure Shopify theme – Allure preset
Allure
Moderately active Highly rated clothing

Allure Shopify theme

Allure preset

Created by UTD BV

Designed for clothing brands and apparel stores that want to showcase collections through strong visuals, Allure is a sleek, dynamic Shopify theme with a discovery-focused layout. It adds a mega menu, image hotspots, before/after sliders, quick buy, lookbooks, and infinite-scroll search results.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.6 · 33 reviews · 91% positive
PRICE
$ 100,00 USD
PRESETS
5 styles
View on Theme Store
PRESETS INCLUDED Total 5
Allure Bijou Pristine Carrara Stitch
Theme support
utdweb.team/contact-us/?theme=fuse#product
Documentation
utdweb.team/shopify-themes/allure/manual

Independently reviewed by the eDIY editorial team

How fast is Allure?

Google PageSpeed Insights scores for the home page, out of 100

In our October 2026 test, the official Allure demo scored 77/100 on mobile and 56/100 on desktop. On mobile, LCP was 4.5s, CLS 0.00 and Total Blocking Time 9ms.

Theme demo store

Official Allure demo, home page
77 /100
Mobile
Needs improvement
56 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 4.5s 1.6s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 9ms 1.0s
Speed Index 3.4s 3.7s

The 8 live stores we tested averaged 57/100 on mobile and 83/100 on desktop. Average mobile LCP was 14.5s and CLS was 0.00. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Allure
57 /100
Mobile
Needs improvement
83 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 14.5s 1.7s
Cumulative Layout Shift 0.00 0.01
Total Blocking Time 576ms 266ms
Speed Index 7.7s 2.4s

Per-store results

8 live stores · tested Oct 2026
John Robshaw Textiles
johnrobshaw.com
Mobile 61
Desktop 94
Eight-X
eight-x.com
Mobile 33
Desktop 60
ARTO
arto.com
Mobile 56
Desktop 98
GENT WITH
gentwith.com
Mobile 63
Desktop 98
Stone Horses
stonehorses.com
Mobile 63
Desktop 98
Savile Row Eyewear
savileroweyewear.com
Mobile 48
Desktop 45
Revo Guitar Straps
revoguitarstraps.com
Mobile 77
Desktop 99
EmpireClothing615
empireclothing615.com
Mobile 53
Desktop 69

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Age verifier
  • Quantity pricing (Shopify Plus)

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Ingredients or nutritional information
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing (Shopify Plus)

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters
57 features

Allure ranking and satisfaction

Position among all Shopify themes
#34 of 1349
Position among Shopify themes for "clothing"
#14 of 269
Overall satisfaction based on all reviews
91% positive

Release history

LATEST VERSION
v1.2.6
Released October 27, 2026
Moderately active

Allure has received 6 updates in the last 12 months.

Releases in 12 mo 6
Total releases 10
First release July 29, 2025
v1.2.6 FIX
  • Fixed button aria-label in the Banner section;

Fixed

  • Fixed button aria-label in the Banner section;
v1.2.5 FIX

Added a new Shopify account login component and removed the old (deprecated) account link.
Added a new section "Useful links".

Added

  • Added an option "Adapt height to first image" to the "Slideshow" section;
  • Added new setting "Duration" to the timers elements;
  • Added a new setting "Enable Variant Images as Swatches" in the Theme settings - Color Swatches;
  • Added a new section "Useful links";
  • Added a new Shopify account login component and removed the old (deprecated) account link;

Fixed

  • Fixed locales for the collection page;
  • Fixed logic to display sale badge on the product page;
  • Fixed unit price localization;
v1.2.4 FIX

Added a mega-menu block to header section.

Added

  • Added a mega-menu block to header section.
v1.2.3 FIX

Added a setting "Mobile grid" to the collection page section, to allow customers to change the mobile grid view. Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop.

Added

  • Added a setting "Mobile grid" to the collection page section, that allow customer change the mobile grid view;
  • Added a setting "Hide on mobile" to the header section, that allow customer to hide the burger menu on mobile;
  • Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop;
  • Added a "Show sound button" setting to the slideshow section for the video slides;

Changed

  • Update logic in the predictive search popup for unsupported languages to allow customers to go to the search page;

Fixed

  • Fixed styles;
v1.2.2 FIX

Added a "Quiz" section. Added "Sold out" text for the unavailable product options for the dropdown variants picker.
Added a "Gift product" block to the product template section.

Added

  • Added a "Quiz" section;
  • Added "Sold out" text for the unavailable product options for the dropdown variants picker;
  • Added a global setting to show the first product image instead of the variant image in the product card, product template section;
  • Added a "Gift product" block to the product template section;

Changed

  • Update PDP zoom slider scale feature to be easy to swipe when zoomed in;

Fixed

  • Fixed styles;

Full changelog

10 releases
Loading releases…

What merchants say about Allure Shopify theme

We know about 33 reviews · showing 6

Merchant sentiment summary

AI

28 of 31 reviews are positive, 2 are neutral and 1 is negative. Merchants most often praise the responsive, friendly support team, the easy setup, and the wide range of sections and customisation options. The most common criticism is that the theme is hard for beginners to design with, with one reviewer reporting several issues while designing and another noting some features are not native.

Generated from all 31 Theme Store reviews ·

Positive 30 · 91%
Neutral 2 · 6%
Negative 1 · 3%
Highly rated

Allure has received 17 reviews in the last 12 months.

Reviews in 12 mo 17
Total reviews 33
First review

Bijou offers a clean, elegant design with great features and customization options. The support team was willing to go beyond the standard features, developing a customized solution to meet my needs. A stylish, flexible theme backed by a team that goes the extra mile!

D
DR CHIC
Oct 21, 2026

We are very satisfied with the Allure theme! The design is modern, elegant, and professional, perfect for our online store. What truly makes the difference is the amazing support team: always kind, helpful, and willing to find solutions to meet our needs. We really appreciate their dedication and professionalism. Highly recommended! Thank you from the entire Gelosia Boutique team! ❤️

D
DDS STORE COLLECTION
Oct 21, 2026

Flott tema og fantastisk kundeservice! Et stilrent og moderne tema med gode tilpasningsmuligheter. Vi har fått rask og profesjonell hjelp fra support ved behov. Anbefales!

J
Juna Cosmetics
Oct 20, 2026

Very nice theme, it requires some amount of custom css adjustment, but it has a lot of good features! Also the support team is very helpful and quick replies.

S
Scentroma
Sep 16, 2026

I really appreciate smooth theme features, customer support and easy to manage. Thanks for wonderful theme.

G
GENT WITH
Sep 7, 2026

Hey there, thanks for the very fast and reliable support! A bug was fixed immediately – great response time and professional help. Highly recommended! Thanks mael/eleven Premium Streetwear Brand

M
mael/eleven
Sep 3, 2026

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