clothing

Allure

Name: Allure Shopify Theme
Price: 100 USD
Rating: 4.5 (30 reviews)
Author: UTD BV

Shopify theme by UTD BV

Designed for clothing brands and apparel stores that want to showcase collections through strong visuals, Allure is a sleek, dynamic Shopify theme with a discovery-focused layout. It adds a mega menu, image hotspots, before/after sliders, quick buy, lookbooks, and infinite-scroll search results.

Source Shopify Theme Store Official

★★★★★

4.5 · 30 reviews · 90% positive

PRICE

$ 100,00 USD

PRESETS

5 styles

View on Theme Store

PRESETS INCLUDED Total 5

utdweb.team/contact-us/?theme=fuse#product

Documentation

utdweb.team/shopify-themes/allure/manual

Independently reviewed by the eDIY editorial team

How fast is Allure?

Google PageSpeed Insights scores for the home page, out of 100

In our October 2026 test, the official Allure demo scored 77/100 on mobile and 56/100 on desktop. On mobile, LCP was 4.5s, CLS 0.00 and Total Blocking Time 9ms.

Theme demo store

Official Allure demo, home page

77 /100

Mobile

Needs improvement

56 /100

Desktop

Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

Metric	Mobile	Desktop
Largest Contentful Paint	4.5s	1.6s
Cumulative Layout Shift	0.00	0.00
Total Blocking Time	9ms	1.0s
Speed Index	3.4s	3.7s

The 8 live stores we tested averaged 57/100 on mobile and 83/100 on desktop. Average mobile LCP was 14.5s and CLS was 0.00. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Allure

57 /100

Mobile

Needs improvement

83 /100

Desktop

Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

Metric	Mobile	Desktop
Largest Contentful Paint	14.5s	1.7s
Cumulative Layout Shift	0.00	0.01
Total Blocking Time	576ms	266ms
Speed Index	7.7s	2.4s

Per-store results

8 live stores · tested Oct 2026

John Robshaw Textiles

johnrobshaw.com

Mobile 61

Desktop 94

Eight-X

eight-x.com

Mobile 33

Desktop 60

ARTO

arto.com

Mobile 56

Desktop 98

GENT WITH

gentwith.com

Mobile 63

Desktop 98

Stone Horses

stonehorses.com

Mobile 63

Desktop 98

Savile Row Eyewear

savileroweyewear.com

Mobile 48

Desktop 45

Revoguitarstraps

revoguitarstraps.com

Mobile 77

Desktop 99

Empireclothing615

empireclothing615.com

Mobile 53

Desktop 69

Allure ranking and satisfaction

Position among all Shopify themes

#23 of 1302

Position among Shopify themes for "clothing"

#10 of 264

Overall satisfaction based on all reviews

90% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#23

12 positions

Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7

Dropped from #11 to #23 since Jun 29, 2026

Industry ranking

Position among Clothing industry

#10

1 position

Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7

Dropped from #9 to #10 since Jun 29, 2026

Review growth

Cumulative merchant reviews

7 reviews

Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7

+7 new reviews since Jun 29, 2026

Price history

Theme Store list price, USD

$100

no price changes

Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7

No price changes since Jun 29, 2026

Examples of Shopify stores using the Allure theme

A sample of live Shopify stores where the Allure theme has been detected.

1,396+ live stores found · showing 6

John Robshaw Textiles

Release history

LATEST VERSION

v1.2.5

Released September 11, 2026

Releases in 12 mo 5

Total releases 9

First release July 29, 2025

v1.2.5 FIX September 11, 2026

Added a new Shopify account login component and removed the old (deprecated) account link.
Added a new section "Useful links".

Added

Added an option "Adapt height to first image" to the "Slideshow" section;
Added new setting "Duration" to the timers elements;
Added a new setting "Enable Variant Images as Swatches" in the Theme settings - Color Swatches;
Added a new section "Useful links";
Added a new Shopify account login component and removed the old (deprecated) account link;

Fixed

Fixed locales for the collection page;
Fixed logic to display sale badge on the product page;
Fixed unit price localization;

v1.2.4 FIX July 10, 2026

Added a mega-menu block to header section.

Added

Added a mega-menu block to header section.

v1.2.3 FIX March 19, 2026

Added a setting "Mobile grid" to the collection page section, to allow customers to change the mobile grid view. Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop.

Added

Added a setting "Mobile grid" to the collection page section, that allow customer change the mobile grid view;
Added a setting "Hide on mobile" to the header section, that allow customer to hide the burger menu on mobile;
Added a setting in the slideshow section that allows customers to change the font size of the slide heading on the desktop;
Added a "Show sound button" setting to the slideshow section for the video slides;

Changed

Update logic in the predictive search popup for unsupported languages to allow customers to go to the search page;

Fixed

Fixed styles;

v1.2.2 FIX January 28, 2026

Added a "Quiz" section. Added "Sold out" text for the unavailable product options for the dropdown variants picker.
Added a "Gift product" block to the product template section.

Added

Added a "Quiz" section;
Added "Sold out" text for the unavailable product options for the dropdown variants picker;
Added a global setting to show the first product image instead of the variant image in the product card, product template section;
Added a "Gift product" block to the product template section;

Changed

Update PDP zoom slider scale feature to be easy to swipe when zoomed in;

Fixed

Fixed styles;

v1.2.1 FIX December 2, 2025

Added a setting to the "Product template" section that allows you to change the media layout to carousel on the desktop.
Added a new block "Product combination" to the "Product template" section.
Added a new setting in the "Header" section that allows you to change logo position.

Added

Added a setting to the "Product template" section that allows you to change the media layout to carousel on the desktop;
Added a new block "Product combination" to the "Product template" section;
Added a new setting in the "Header" section that allows you to change logo position;
Added to the "Product template" section a setting that allows you to enable auto-play for the HTML5 video in the product gallery;

Fixed

Fixed "Inventory status" block logic in the "Product template" section;

What merchants say about Allure Shopify theme

We know about 30 reviews

Very nice theme, it requires some amount of custom css adjustment, but it has a lot of good features! Also the support team is very helpful and quick replies.

Scentroma

Sep 16, 2026

I really appreciate smooth theme features, customer support and easy to manage. Thanks for wonderful theme.

GENT WITH

Sep 7, 2026

Hey there, thanks for the very fast and reliable support! A bug was fixed immediately – great response time and professional help. Highly recommended! Thanks mael/eleven Premium Streetwear Brand

mael/eleven

Sep 3, 2026

I ordered a suit page that was exactly the style I wanted, but the demo template and images shown didn't arrive, so I have to create it from scratch. I expected it to be uploaded with the content, and I would just be able to modify the sections. It's really disappointing.

STILIANO Los Angeles | Luxury Men's Suits & Italian-Inspired Fashion

Aug 26, 2026

Hi, I'm using the Allure theme on my Shopify store and I noticed that the Announcement Bar section doesn't support color schemes. The editor shows a message saying color schemes need to be defined in the settings_data and settings_schema files. Could you please advise on how to add color scheme support to the Announcement Bar, or if this is planned for a future update? Thank you!

DANLUX

Aug 9, 2026

Bijou is a beautifully designed theme with responsive, helpful support. We learned some features aren’t native - like multiple CTAs, traditional mega menu, product blurbs, section‑specific font/image controls, and built‑in review or testimonial integration. Still a solid theme with great potential.

PranaGlow

Jul 7, 2026