Purity Shopify theme – Purity preset
Purity
Highly active Highly rated beauty

Purity Shopify theme

Purity preset

Created by Nextsky

A minimalist design built around beauty and skincare retail gives Purity its focus on turning product education into purchases. It includes a built-in quiz and product finder for guided discovery, plus before/after image sliders, color swatches, lookbooks, and a sticky cart for quick checkout.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 136 reviews · 100% positive
PRICE
$ 300,00 USD
PRESETS
2 styles
PRESETS INCLUDED Total 2

Independently reviewed by the eDIY editorial team

How fast is Purity?

Google PageSpeed Insights scores for the home page, out of 100

In our October 2026 test, the official Purity demo scored 66/100 on mobile and 73/100 on desktop. Mobile LCP was 5.0s, CLS was 0.09, and Total Blocking Time was 275ms.

Theme demo store

Official Purity demo, home page
66 /100
Mobile
Needs improvement
73 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 5.0s 881ms
Cumulative Layout Shift 0.09 0.00
Total Blocking Time 275ms 438ms
Speed Index 5.1s 2.8s

Across 8 live stores we tested, the average PageSpeed score was 54/100 on mobile and 73/100 on desktop. Average mobile LCP was 8.9s and CLS was 0.01. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Purity
54 /100
Mobile
Needs improvement
73 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 8.9s 2.2s
Cumulative Layout Shift 0.01 0.00
Total Blocking Time 1.1s 783ms
Speed Index 8.3s 2.7s

Per-store results

8 live stores · tested Oct 2026
eosera®
eosera.com
Mobile 51
Desktop 65
The Foldie®
the-foldie.com
Mobile 83
Desktop 98
Honeydew
shophoneydew.com
Mobile 56
Desktop 90
Judydoll-JOY GROUP
judydoll.com
Mobile 40
Desktop 76
ELAGIA
elagia.com
Mobile 71
Desktop 76
Nuleaf Naturals
nuleafnaturals.com
Mobile 32
Desktop 65
Avalon US
avalonh2o.com
Mobile 58
Desktop 78
Jamieson Vitamins
jamiesonvitamins.com
Mobile 37
Desktop 35

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart
  • Sticky cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Trust badges
  • Stock counter
  • Right-to-left
  • Recommended products
  • Recently viewed
  • Quick view
  • Quick order list
  • Promo tiles
  • Promo popups
  • Promo banners
  • Product badges
  • Press coverage
  • In-menu promos
  • FAQ page
  • EU translations (EN, FR, IT, DE, ES)
  • Customizable contact form
  • Cross-selling
  • Countdown timer
  • Blogs
  • Back-in-stock alert
  • Quantity pricing (Shopify Plus)

Merchandising

  • Animation
  • Before/after image slider
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information
  • Combined listing (Shopify Plus)

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters
54 features

Purity ranking and satisfaction

Position among all Shopify themes
#61 of 1348
Position among Shopify themes for "beauty"
#11 of 141
Overall satisfaction based on all reviews
100% positive

Release history

LATEST VERSION
v1.5.0
Released October 13, 2026
Highly active

Purity is actively maintained, with 13 releases in the last 12 months.

Releases in 12 mo 13
Total releases 17
First release August 9, 2025
v1.5.0 FEATURE

Purity 1.5.0 — In this release, we introduce a Grid Banner section and a Collection Pills section for flexible merchandising layouts, voice search in the header, and a banner option for Product Tabs — along with a smoother bundle cart experience, lighter animations, and a round of stability fixes across video, logo, menu, and cart behavior.

Added

  • Grid Banner section — flexible banner grids with customizable layout, colors, and content alignment, so merchants can build editorial-style landing pages without custom code
  • Collection Pills section — compact, scannable collection navigation in pill form, helping shoppers jump to the right category in one tap
  • Voice search in Header & Search — an optional microphone button so shoppers can find products by speaking instead of typing
  • Banner for Product Tabs — pair a sticky, image-led banner with product tabs to highlight a campaign right next to the products

Updated

  • Bundle components in Cart Drawer & Cart page — clearer bundle display for a smoother path to checkout
  • Slideshow videos — only the active slide's video is loaded, reducing unnecessary data usage on both desktop and mobile
  • Logo — sharper rendering with responsive image sizes based on the configured logo width
  • Animations — Slideshow and Cart Drawer now use native browser animations, for lighter and smoother transitions
  • Collection highlights & Product Tabs — refined hover image positioning, spacing, and a new horizontal scroll option on mobile

Fixes and other improvements

  • Fixed duplicate video loading, blurry logo, menu flicker on hover, transparent login popup background, and Free Shipping progress bar display
  • Fixed variant picker and Shopify payment button behavior on the product page, plus Cart and add-to-cart errors from the latest error report
  • Improved mobile responsiveness and stability across key storefront sections
v1.4.0 FEATURE

Purity 1.4.0 — In this release, we introduce a tiered Discount Progress Bar for Cart and Cart Drawer, a Parallax Scroll section for scroll-driven storytelling, a Related Products block for Blog Articles, and a Disclosures block — along with upgraded Header and Search layouts, faster image loading, and lightweight SVG country flags and a significant step up in image loading performance.

Added

  • Parallax Scroll section — interactive scrolling cards with sticky media, so brand stories unfold as the customer scrolls instead of sitting in a block of text
  • Discount Progress Bar in Cart and Cart Drawer — tiered rewards and free-shipping thresholds shown at the moment of decision, to encourage larger orders
  • Related product block for Blog Articles — recommend and sell products inside editorial content, without sending readers off to search
  • Disclosures block — for support with Shopify's Disclosure

Updated

  • Image & media loading — adaptive lazy loading, dynamic fetch priority, and bandwidth prioritization; images arrive noticeably faster on slow connections
  • Header & Search — new inline search styling, flexible breakpoint handling, and logo width controls for a shorter path from landing to product
  • Country localization — flags are now lightweight SVGs, cutting asset weight on every page of an international storefront
  • Cart Drawer & Cart page — refined interactions for a smoother path to checkout

Fixes and other improvements

  • Improved mobile responsiveness and stability across key storefront sections
v1.3.0 FEATURE

Purity 1.3.0 — This release introduces a new set of storytelling and product-education sections — Flow, Sticky image with text, Product specifications, Flexible: Tab, Metrics and Tag, and Image caption and FAQ — along with richer content options, updated color palettes, improved metafield settings, and stability improvements across the storefront.

Added

Flow section to create a step-by-step product story by combining images, content, and key product highlights into a cohesive visual journey
Sticky image with text section that keeps a product image fixed while supporting text highlights key information and benefits as customers scroll
Product specifications section to present essential product information, key ingredients, benefits, and other details in a clear, structured format
Flexible: Tab to organize different types of product content into flexible tabs, making detailed information easier to explore without overwhelming the page
Metrics and Tag to highlight key product benefits, facts, and supporting information through concise, easy-to-scan metrics and tags
Image caption and FAQ to add contextual captions to product imagery and answer common customer questions

Updated

Expanded Image with text with more flexible nested blocks and layout options
Refreshed Theme Colors palettes for more consistent branding control
Improved Metafields settings for easier dynamic content setup
Added standard Analytics & Storefront Events and actions for better analytics and purchase-flow tracking
Polished Heading & Content Blocks editor controls for a clearer editing experience

Fixes and other improvements

Resolved selected issues carried over from previous versions.
Improved Cart and purchase-flow stability
Improved overall stability and usability across key storefront areas

v1.2.2 FIX

Purity 1.2.2 — Minor fixes and cleanup
This update includes minor fixes for better theme consistency and setup quality.

Fixes and other improvements

Fixed a missing product template issue related to metafield setup
Fixed collection page display when no collection image is set

v1.2.1 FIX

Purity 1.2.1 — This release introduces a minor issue affecting system behavior.

Corrected a validation error to ensure proper data handling.

Full changelog

17 releases
Loading releases…

What merchants say about Purity Shopify theme

We know about 136 reviews · showing 6

Merchant sentiment summary

AI

All 132 reviews of Purity are positive. Merchants most often praise the responsive, friendly support team, the clean modern design, and the wide range of built-in features and easy customisation without coding. Criticism is minimal, with only occasional mentions of a few setup difficulties or less customisable areas, which support helped resolve.

Generated from all 132 Theme Store reviews ·

Positive 136 · 100%
Neutral 0 · 0%
Negative 0 · 0%
Highly rated

Purity has received 129 reviews in the last 12 months.

Reviews in 12 mo 129
Total reviews 136
First review

Perfect theme for my needs, has the right amount of customization options for me. Clean, intentional, and professional looking. Also easy to use and figure out as someone with no experience in web development, I was able to make the website all by myself, and i am happy with the results. Customer service is also very good!! I encountered a problem and they were able to fix it right away.

J
JUST SCRUBS
Oct 26, 2026

The theme is clean, modern, and easy to customize. It gives our store a professional look. The technical team is also very professional, helpful, and responsive. Overall, a great experience and highly recommended!

G
GöSol
Oct 23, 2026

absolutely amazing theme & top class support

L
Label Frenesi Fashion
Oct 23, 2026

We recently purchased the Purity theme — it's amazing! We needed a few customizations and their support team was awesome, providing complete solutions very quickly. Superb design and excellent developer support. Highly recommended!

K
Klean Beauty - Korean Glass Skin Secret
Oct 22, 2026

Excellent theme with outstanding support! The NextSky team is extremely responsive and helpful. They quickly assisted us in setting up custom ingredient popups via Metaobjects and resolved our logo issue seamlessly. Highly recommend Purity theme and their top-notch team!

&
&PREMIUM Green Silk Derived Japanese Skincare
Oct 14, 2026

Highly suggested theme for stores with products with multiple variants. The support is very kind, fast with replies and most importantly they are available to listen to your feature requests even if they are not included in the theme

S
Sensimilla.shop
Oct 1, 2026

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