Blum Shopify theme

This release introduces the new Fable style, new Video shop, Shop the look and Collection rows sections, cart suggestions, heading accent typography, and a series of header, mega menu, product, search, blog and page template improvements.

Added

• [Fable] New theme style designed for children's and baby clothing stores, with its own homepage and page layouts.
• [Video shop] New section (under Products when adding a section) of shoppable video cards that open in a story-style player with a progress bar, arrows, swipe and optional auto-advance. Supports Shopify-hosted, YouTube and Vimeo videos, with up to 3 products per video and colour/size selection and add to cart inside the player.
• [Shop the look] New section with up to 4 looks shown as tabs. Each look has an image with product hotspots, a size picker for each piece, a size note and an option to add the whole look to the cart. The cart popup then lists every product that was added.
• [Collection rows] New section for rows of collections (for example Shop by age) in large or compact size, with notes, details, image background, product count and product type links.
• [Cart suggestions] New "Pairs well with" suggestions in the cart and cart drawer that pick the size from the matching cart item, or open Quick shop when a size needs to be chosen.
• [Heading accents] New accent font, italic accent words and short handwritten notes in section headings using [square] and {curly} brackets, plus a badge font option.
• [Appearance] New card and image corner radius setting (also used for product images in the cart and cart popup), arch image shape, and an option to round text fields and dropdowns like buttons.

Changed

• [Header] Added header style options, menu item colour and bold, and collections menu position, image shape and compact tiles.
• [Mega menu] Added Shop by size tiles, a product list, and a promotion banner style with label cards, a third promotion and links on the right. The mega menu now closes when clicking outside it.
• [Product] Added a compact "Complete the look" style with quick add and a size picker on each row. Add to cart becomes the primary button when Buy it now is turned off, and add-to-cart errors are now shown to shoppers.
• [Product card] Added a subtitle option (for example an age range from a metafield) and a colour swatch size setting.
• [Search] Added a compact quick search panel, recent searches, result count, product type chips, highlighted search terms and a floating filter button on mobile.
• [Collection] The Color filter now shows round colour swatches.
• [Blog & Articles] Added a featured post, tag counts, read time, reading progress bar, drop cap, styled quotes, centered article header and sticky share buttons.
• [Password Page] Added a split layout, countdown and a show/hide password toggle.
• [Gift Card] Added logo, handwritten note and colour scheme options.
• [404 Page] Added search button style, button style and a second button link.
• [Running Content] Added a lines style, italic accent and text symbols.
• [Icon with Text] Added a "Lines above items" style and an accent heading font option.
• [Social Media] Added a Threads link.
• [Accessibility] Newsletter error and success messages are now announced by screen readers, and image links have an accessible label.
• [Theme Styles] Monti is no longer in the style list, as the Theme Store allows up to 5 styles. Stores already using Monti keep all their settings. Contact [email protected] to set up the Monti style.
• [Get Started] Shorter guide explaining theme styles, how to install a demo's full layout, and how to get more presets.

Fixed

• [Header] Fixed the account icon colour on the transparent header, the cart badge losing its colours after Add to cart, and the circle cart icon not staying round on desktop.
• [Image with Text] Fixed portrait images not filling the width on mobile.
• [Product] Fixed an error when adding cross-sell products, and the squeezed Email link in the share list.
• [Blog & Articles] Fixed tag counts, read time, Keep reading showing the current article, and the missing icon on article share buttons.
• [Newsletter] Fixed email addresses with capital letters being rejected.
• [Password Page] Fixed pop-up field spacing and footer text size.

This release adds support for the Shopify customer account component in the header, a label position option for the vertical Before/After layout, and fixes for the Images with Text Scroll and product variant blocks.

Added

• [Header] Support for Shopify's customer account component, with a new setting to pick the menu shown in the account dropdown.
• [Before/After] Label position setting for the vertical layout (left or right); the existing bottom/top setting now only shows for the horizontal layout.
• [Product] Integration anchor next to the variant picker so third-party apps (size chart, fit recommendation) keep their placement when the picker is re-rendered.

Fixed

• [Images with Text Scroll] Fixed the sticky image frame overflowing into the sections above and below when using a portrait image ratio, and fixed every image being forced into the first block's ratio when "Adapt to image" was selected.
• [Before/After] Fixed label placement in the vertical layout.
• [Product] Fixed the variants block leaving empty space when a product has no variant picker or inventory message.

This release introduces pre-order support, new FAQ and Images with Text Scroll sections, a revamped Before/After section, product disclosures for the product page, cart, and cart drawer, and a series of parallax, slideshow, and accessibility improvements.

Added

• [Pre-order] New pre-order support with add-to-cart button state, product badge, and cart/cart drawer messaging, driven by per-product eligibility.
• [FAQ] New FAQ section with nested category/question blocks, schema markup, configurable layout, and a full-width option.
• [Images with Text Scroll] New storytelling section that swaps images as visitors scroll through paired text blocks, and becomes a swipeable carousel on mobile. Configurable image ratio, position, content alignment, scroll speed, and background image.
• [Product Disclosures] New block for Product and Featured Product sections, plus cart and cart drawer support, that surfaces Shopify's Disclosure metafields as a collapsible group to show regulatory safety and compliance content, respecting each disclosure's display surface preferences.
• [Theme Editor] Section presets are now grouped into categories for easier navigation.

Changed

• [Accessibility] Added ARIA semantics and reduced-motion support to the new sections.
• [Before/After] Revamped with blocks, configurable direction, handle styles, and a reveal-on-scroll animation.
• [FAQ Navigator] Revamped with nested blocks, improved accessibility, FAQ schema, layout improvements, and a full-width option; JS optimized to cache DOM references and respect prefers-reduced-motion.
• [Image Parallax] Improved parallax effect for banner sections; added a direction setting (vertical, horizontal, zoom) to Image Banner, Newsletter, Countdown Banner, Custom Section, and Collection Header.
• [Slideshow Image Swiper] Added a full-width layout option and a pill morph pagination style, plus various bug fixes.
• [Tabbed Content] Added animation on section reveal.

Fixed

• [Country/Language Switcher] Fixed hover popup not behaving correctly.
• [Menu] Fixed dropdown menu not closing on click in hover mode.
• [Revealing Text] Fixed awkward line breaks in Chinese/Japanese/Korean text.

This release introduces new interactive sections, a parallax scroll effect for banner sections, an age verification popup, and a full rebrand from SalesHunterThemes to eComX.

Added

• [Image Parallax] Added parallax scroll effect to banner sections: Image Banner, Newsletter, Countdown Banner, Custom Section, and Slideshow.
• [Revealing Text] New section with animated text reveal on scroll — supports heading, subheading, and configurable animation style.
• [Age Verification] New popup section for age-gating storefront access. Supports customizable heading, message, confirm/deny buttons, and cookie persistence. Actions (confirm/deny buttons) are configurable as a dedicated block inside the overlay group template.

Changed

• [Block Group] Added "Inherit color scheme" option — when enabled, the block inherits the color scheme from its parent section instead of applying its own.
• [Rebranding] Rebrand all theme assets and component identifiers from SalesHunterThemes to eComX.

This release focuses on adding new sections to expand the theme's capabilities, along with several bug fixes and optimizations.

Added

• [Before After] New section with draggable slider to compare two images side by side.
• [Slideshow Image Swiper] New section using Swiper.js with center-focus zoom effect, Mac trackpad scroll-snap support, responsive layout with hover overlay on desktop and always-visible overlay on mobile.
• [FAQ Navigator] New section with tab + accordion layout. 2-column on desktop (tabs left, content right), full-width stacked on mobile.
• [Running Gallery] New section with horizontally scrolling product cards in an infinite loop.
• [Tabbed Content] New section with horizontal tabs, each tab supports text + image/video with configurable layout.
• [Stats Counter] New section displaying animated number counters on scroll, with prefix/suffix support, customizable icons and descriptions.

Fixed

• [Search] Fixed drawer search not showing when clicking search icon on Blum 3.6.
• [Slideshow] Fixed overlay not working on slideshow section on Blum 3.6.
• [Featured Product] Fixed variant selector not working when using product metafield assignment.
• [Menu] Fixed click menu not working on Safari.
• Fixed syntax bug and minor QA issues.