Impulse Shopify theme – Impulse preset
Impulse
Moderately active Highly rated clothing

Impulse Shopify theme

Impulse preset

Created by Archetype Themes

Fashion and apparel stores are the focus for Impulse, whose hero-image hotspots make banner imagery directly shoppable. It combines before/after sliders, swatches, and lookbooks with mega menus, sticky-header navigation, and a set of promotional tools -- countdown timers, popups, and tiles -- built into this Shopify theme.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.7 · 1304 reviews · 94% positive
PRICE
$ 500,00 USD
PRESETS
4 styles

Independently reviewed by the eDIY editorial team

How fast is Impulse?

Google PageSpeed Insights scores for the home page, out of 100

Tested in October 2026, the official Impulse demo scored 65/100 on mobile and 98/100 on desktop. Mobile LCP was 11.3s, CLS was 0.14, and Total Blocking Time was 67ms.

Theme demo store

Official Impulse demo, home page
65 /100
Mobile
Needs improvement
98 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 11.3s 896ms
Cumulative Layout Shift 0.14 0.00
Total Blocking Time 67ms 100ms
Speed Index 4.4s 914ms

Across 8 live stores we tested, the average PageSpeed score was 51/100 on mobile and 66/100 on desktop. Average mobile LCP was 16.4s and CLS was 0.02. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Impulse
51 /100
Mobile
Needs improvement
66 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 16.4s 2.9s
Cumulative Layout Shift 0.02 0.03
Total Blocking Time 495ms 629ms
Speed Index 8.6s 2.9s

Per-store results

8 live stores · tested Oct 2026
Darn Tough
darntough.com
Mobile 52
Desktop 77
1st Phorm
1stphorm.com
Mobile 38
Desktop 43
Schwinn Bikes
schwinnbikes.com
Mobile 44
Desktop 94
STIIIZY
stiiizy.com
Mobile 50
Desktop 63
Aerosoles
aerosoles.com
Mobile 34
Desktop 42
Perfect Plants Nursery
myperfectplants.com
Mobile 70
Desktop 86
Bowflex
bowflex.com
Mobile 56
Desktop 56
Retrospec
retrospec.com
Mobile 63
Desktop 66

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • In-store pickups
  • Quick buy
  • Slide-out cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Age verifier
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Usage information
  • Slideshow
  • Size chart
  • Shipping/delivery information
  • Product videos
  • Product tabs
  • Product options
  • Lookbooks
  • Image zoom
  • Image rollover
  • Image hotspot
  • Image galleries
  • High-resolution images
  • Color swatches
  • Before/after image slider
  • Animation
  • Combined listing (Shopify Plus)

Product discovery

  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
45 features

Impulse ranking and satisfaction

Position among all Shopify themes
#10 of 1349
Position among Shopify themes for "clothing"
#6 of 269
Overall satisfaction based on all reviews
94% positive

Release history

LATEST VERSION
v10.0.0
Released October 9, 2026
Moderately active

Impulse has received 6 updates in the last 12 months.

Releases in 12 mo 6
Total releases 111
First release August 21, 2018
v10.0.0 MAJOR

Added

  • New variant picker on the product page and in quick shop, with support for products with up to 2,048 variants
  • Product cards now support products with up to 2,048 variants
  • Size chart can now be attached to a specific option (such as Size) from the variant picker block settings

Changed

  • The default product template now handles products with up to 2,048 variants. Products assigned to the high-variant template should be switched back to the default product template
  • Product structured data now uses Shopify's built-in format
  • Purchase buttons are disabled while a variant is loading

Removed

  • High-variant product template and its section
  • Dynamic product options setting, which is no longer needed with the new variant picker
  • Automatic connection between a size chart block and the variant picker block placed below it. Use the size chart settings in the variant picker block instead

Fixed

  • Incoming inventory notice now shows when a variant is sold out or continues selling
  • Add-to-cart button shows "Unavailable" for option combinations that don't exist
  • Quick shop no longer changes the page URL or the product page selection when switching variants
  • Page no longer scrolls behind open drawers on iOS
  • Currency list no longer scrolls sideways on mobile
  • Gallery dots stay below the images on mobile
  • Size chart icon spacing in right-to-left languages
  • Variant picker and swatch styles now match the theme
v9.2.0 FEATURE

Added

  • Reduced motion preference now respected across theme animations

Fixed

  • Product gallery video swipe and muted autoplay behavior on mobile
  • Backordered message now shows when opening quick shop
  • Incoming inventory now displays correctly in quick view
  • Variant availability for variant names containing special characters
  • Collapsible content height calculation
  • Hotspot text overflow and button shifting when content is tall
  • FAQ accordion icon position restored on the right
v9.1.0 FEATURE

Added

  • Right-to-left (RTL) language support across the theme, including navigation, product pages, collection pages, cart drawer, forms, and more

Fixed

  • Third-level navigation dropdown now stays within the viewport width
  • Revised layout and styling for toolbar, footer, cart drawer, hotspot, and large image with text box sections
  • Show results arrow in predictive search now displays correctly
  • Image comparison section now displays correctly in RTL
v9.0.0 MAJOR

Added

  • Mega menu block with optional promotional columns
  • Image Grid section
  • Shoppable hero section
  • Sticky setting for the announcement bar
  • Heading size settings for various sections and blocks
  • Hover states on second- and third-level nav
  • Smart lazy loading of images for performance

Changed

  • Refreshed Dune, Impulse, and Terrain presets
  • Font size now maps 1:1 between theme settings and rendered output on desktop
  • Section settings standardized for a more consistent editing experience
  • Logo uses <picture> to avoid double image downloads

Fixed

  • Account icon color when overlay header is enabled
  • "View all" button missing on mobile in Featured Collection with multiple rows
  • Active product gallery thumbnail now scrolls into view
  • Product page video playback on iOS and iPadOS
v8.2.1 FIX

Fixed

  • Installation bug due to incorrect listings data

Full changelog

111 releases
Loading releases…

What merchants say about Impulse Shopify theme

We know about 1,304 reviews · showing 6

Merchant sentiment summary

AI

1228 of 1304 reviews are positive, with 21 neutral and 55 negative. Merchants most often praise the responsive, quick and knowledgeable support team, the wide built-in feature set that removes the need for extra apps, and the clean, customisable design. The most common criticism is limited customisation options, and some reviewers report slow support replies, though many note these were resolved.

Generated from all 1,304 Theme Store reviews ·

Positive 1,228 · 94%
Neutral 21 · 2%
Negative 55 · 4%
Highly rated

Impulse has received 78 reviews in the last 12 months.

Reviews in 12 mo 78
Total reviews 1,304
First review

Love how interface of the theme and the tech support very quick to support.

W
Walker Boutique
Oct 20, 2026

I had a great experience with customer support. I'd been looking for an outdated version, and they were very responsive - which I really appreciated. Nice theme also.

R
Royaume de la Boîte
Oct 9, 2026

TERRIBLE THEME WITH AWFUL SUPPORT, DO NOT WASTE YOUR MONEY!

S
Softr Shop®
Oct 6, 2026

Ich musste die Lizens kaufen damit mein gesperrter Shop wieder funktionierte. Diese 500.- hätte ich definitiv anderst verwänden können.

P
parisa.ch
Sep 9, 2026

The theme is beautiful, and exactly what I need for my business. I don’t have a huge range of products but it does really well. Excellent customer service, I’ve run in to trouble a few times trying to figure things out (not very tech savvy 😅) and the team has been incredible at helping me sort it out!

L
Little Brave Hearts
Sep 4, 2026

Recently I had an issue. I am not tech savvy. I used to have a coder prepared my site with Impulse Theme. I scrambled to fix it. First turned to Shopify Support. They cannot help me and directed me to Impulse Theme as I used this theme. Miguels from Impulse Theme is extremely patient, guided me, fed me information and fixed my issue. Thank you, Miguel and Impulse Theme! Great support!

T
The Eminence Jewelry
Sep 2, 2026

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