Concept
electronics

Concept

Shopify theme by RoarTheme

Mobile-first by design, Concept uses carousel swipes and popup interactions to mimic a native app experience for electronics and other catalog-driven stores. The Shopify theme adds image hotspots, before/after sliders, lookbooks, a mega menu with swatch filters, and a sticky, slide-out cart with quick buy.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.9 · 658 reviews · 98% positive
PRICE
$ 400,00 USD
PRESETS
2 styles
PRESETS INCLUDED Total 2

Independently reviewed by the eDIY editorial team

How fast is Concept?

Google PageSpeed Insights scores for the home page, out of 100

The official Concept demo scored 80/100 on mobile and 95/100 on desktop in our October 2026 test. Mobile LCP was 4.0s, CLS was 0.00, and Total Blocking Time was 33ms.

Theme demo store

Official Concept demo, home page
80 /100
Mobile
Needs improvement
95 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 4.0s 1.2s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 33ms 13ms
Speed Index 4.9s 1.5s

Across 8 live stores we tested, the average PageSpeed score was 54/100 on mobile and 66/100 on desktop. Average mobile LCP was 9.5s and CLS was 0.07. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Concept
54 /100
Mobile
Needs improvement
66 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 9.5s 1.6s
Cumulative Layout Shift 0.07 0.09
Total Blocking Time 449ms 577ms
Speed Index 7.7s 3.3s

Per-store results

8 live stores · tested Oct 2026
American Tall
americantall.com
Mobile 37
Desktop 66
Hoover
hoover.com
Mobile 68
Desktop 82
MOZA Racing
mozaracing.com
Mobile 52
Desktop 60
EOTECH
eotechinc.com
Mobile 54
Desktop 87
aetrex
aetrex.com
Mobile 54
Desktop 64
Paragon Sports
paragonsports.com
Mobile 54
Desktop 35
Nextroundgolf
nextroundgolf.com
Mobile 48
Desktop 59
Manhattantoy
manhattantoy.com
Mobile 65
Desktop 76

Concept ranking and satisfaction

Position among all Shopify themes
#13 of 1302
Position among Shopify themes for "electronics"
#3 of 78
Overall satisfaction based on all reviews
98% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#13
2 positions
Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7
improved from #15 to #13 since Jun 29, 2026

Industry ranking

Position among Electronics industry

#3
1 position
Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7
improved from #4 to #3 since Jun 29, 2026

Review growth

Cumulative merchant reviews

658
34 reviews
Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7
+34 new reviews since Jun 29, 2026

Price history

Theme Store list price, USD

$400
no price changes
Jun 29 Sep 24 Sep 27 Oct 1 Oct 4 Oct 7
No price changes since Jun 29, 2026

Release history

LATEST VERSION
v6.0.3
Released September 24, 2026
Releases in 12 mo 10
Total releases 33
First release January 16, 2024
v6.0.3 FIX

An accessibility-focused release: screen readers now announce the cart, sold-out options, form errors and search results correctly, and keyboard users can reach every menu and stay inside open drawers and dialogs. Also fixes gallery dots after variant changes, Shop the look hotspots not opening the quick view, and a hotspot tooltip flicker in Safari. No new settings. What looks different after updating: forms show inline error messages instead of browser pop-ups, sold-out options are labeled in dropdowns and swatch tooltips, and input placeholders are slightly darker.

Added

  • Added inline error messages to storefront forms — invalid fields are outlined and explained below the field instead of in the browser's pop-up.
  • Added a pause button for scrolling text (Scrolling text section, announcement bar, collection banner and promotion cards) — it appears when reached with the Tab key, and scrolling also pauses while it has keyboard focus.

Fixed

  • Fixed gallery dots not switching images after changing variants.
  • Fixed product hotspots in Shop the look not opening the quick view.
  • Fixed the product hotspot tooltip flickering and leaving thin streaks on hover in Safari (Shop the look and Shop the Feed).
  • Fixed the cart icon count not updating for screen readers after adding to cart — the icon is now announced as a button that opens the cart.
  • Fixed sold-out options being marked only by styling — "Sold out" now appears in dropdowns and swatch tooltips and is read out on every variant picker.
  • Fixed Safari screen readers repeating variant swatch names, and keyboard focus jumping away after selecting an option.
  • Fixed form errors not being announced to screen readers — focus now moves to the error message and each invalid field is linked to it.
  • Fixed Escape not closing drawers and dropdowns with some external and on-screen keyboards.
  • Fixed keyboard focus escaping open drawers and dialogs — the page behind stays unreachable until they close.
  • Fixed main menu dropdowns and mega menus not opening from the keyboard when the menu is set to open on hover.
  • Fixed tabs in the cart drawer, mega menu and featured collections — they now support arrow keys and Home/End, and focus no longer gets stuck after switching tabs.
  • Fixed the language and country selectors being announced incorrectly — screen readers now hear "Language: English" as a button.
  • Fixed search suggestions being announced as an empty list — screen readers now hear the number of results.
  • Fixed Lookbook, Shop the look and Shop the Feed hotspots not being reachable by keyboard.
  • Fixed the search clear button showing when the search field is empty.
  • Fixed low contrast of input placeholder text.
  • Fixed issues flagged by automated accessibility checkers: invalid ARIA attributes on overlays, small touch targets, empty carousel controls and missing page landmarks.
v6.0.2 FIX

Header search is now available on every page — including search results — plus media fixes: videos autoplay on Firefox for Android and retry when the browser blocks autoplay, and gallery videos and 3D models now follow the selected aspect ratio. No new settings, and nothing else changes visually after updating.

Added

  • Added header search (inline suggestions and search drawer) on the search results page, so shoppers can refine their query without scrolling back to the search form.

Fixed

  • Fixed the inline search suggestions dropdown showing empty results in header layouts that display a search icon on both sides.
  • Fixed both search suggestion panels opening at once on pages with two search forms — only the active one opens now.
  • Fixed Escape clearing the search query in Chrome/Safari — it now only closes suggestions and keeps the text.
  • Fixed section/background videos not autoplaying on Firefox for Android.
  • Fixed videos staying paused when the browser blocks autoplay — playback now retries automatically on the first tap or click.
  • Fixed product gallery videos and 3D models not following the selected media aspect ratio.
  • Fixed long links in rich text overflowing their container on narrow screens.
  • Fixed the sticky header row in the comparison table using a slower animation than the rest of the navigation.
v6.0.1 FIX

This patch release polishes the new 6.0 search experience and fixes a handful of issues reported after the 6.0.0 update — no new settings, and nothing changes visually after updating.

Fixed

  • Fixed predictive search breaking on storefronts in a language Shopify doesn't support for live suggestions (e.g. Hebrew, Arabic, Chinese, Japanese, Korean, Thai) — instead of a broken dropdown, shoppers now see a short hint asking them to press the search button, and search falls back to the full results page.
  • Fixed color swatches showing the wrong variant image for some option values.
  • Fixed the inline search suggestions dropdown appearing behind the header menu.
v6.0.0 MAJOR

This major release focuses on speed — instant variant switching, faster mobile loading, and a rebuilt JavaScript foundation — plus a redesigned search experience with new Search type and Voice search options, and a long list of fixes for variant images, swatches, and media playback.

Under the hood, the theme's JavaScript has been rebuilt for reliability and speed — this is why the version jumps to 6.0.0. Your store will look and work the same after updating: all new settings default to your current behavior. If a developer has added custom code to your theme, we recommend a quick test after updating.

Added

  • Added new "Preload theme fonts" setting — turn it off when the top of your page is an image or video, so the hero media loads first. Enabled by default to keep current behavior.
  • Added instant variant switching — variant data and images are preloaded, and the gallery keeps showing the current photos until the new ones are ready (no more blank flash).
  • Added faster page loading on mobile — images and videos below the fold no longer compete with the hero during load, and videos are skipped for visitors using Data Saver or 2G.
  • Added new "Search type" setting (Drawer / Inline / Page — works like Cart type). Inline shows a search bar with a suggestions dropdown right in the header; Page links straight to the /search page. Defaults to Drawer to keep current behavior.
  • Added new "Voice search" feature — a microphone button that lets shoppers search by speaking, automatically hidden on browsers that don't support it (e.g. Firefox) or when microphone access is denied. Disabled by default.
  • Added new "Show content beside image" setting in the Shop the look section — turn it off to move the content (heading, subheading, description and button) above the image on large screens (on mobile the content already shows on top). Enabled by default, so existing stores keep their current layout after updating.

Changed

  • Changed predictive search and the typewriter effect to work independently — the typewriter runs even when predictive search is disabled.
  • Changed the header search on the /search page to defer to the main search (avoids conflicting suggestions): the search drawer is hidden and the inline bar disables predictive suggestions — it still submits straight to /search.
  • Changed social feed videos on mobile to autoplay only while a card is fully visible, and pause as soon as it slides partially out of view — this also fixes playback with the 2-column mobile layout.

Fixed

  • Fixed auto ratio images not working on product page details.
  • Fixed custom product options (line item properties) linked to a metafield value.
  • Fixed button animation errors when hovering on touch-screen desktops.
  • Fixed the quick add button on product cards with B2B minimum quantity settings.
  • Fixed the quick order list layout.
  • Fixed combined listings not showing product images when swatches are active.
  • Fixed product card color swatches picking the wrong option when color option categories are used.
  • Fixed variant image detection for swatch styles.
  • Fixed the floating section navigation (scrollspy) highlighting the wrong position when the section header padding (top and bottom) is set to 0.
  • Fixed video playback issues: social feed autoplay on iPhone, blocked autoplay (e.g. Low Power Mode) now shows the poster and controls, and YouTube players occasionally not loading.
  • Fixed product gallery issues when switching variants or resizing the screen: wrong featured image and thumbnail highlight with grouped media, unresponsive dots after resizing to mobile, and the gallery jumping to a different photo.
  • Fixed the add-to-cart button staying disabled after a sold-out error, page scroll staying locked after closing a drawer, and errors when interacting quickly (quick view, infinite scroll, cart refresh).
  • Fixed quick view not displaying in the theme editor — the drawer opened but stayed blank with a loading spinner.
v5.3.3 FIX

This release focuses on storefront performance improvements and fixes for unit price translations and product media display.

Changed

  • We improved overall storefront loading performance by deferring non-critical stylesheets so they no longer block the initial page render.
  • Optimized product card images with responsive size hints, allowing browsers to load more appropriately sized images and reduce bandwidth on smaller screens.
  • Optimized the document head by removing redundant connection hints and added an early script to prevent a brief flash of unstyled content before the theme finishes loading.

Fixed

  • We fixed an issue where the unit price measurement was not translatable, so it now displays correctly in the shopper's language across product pages, cart, cart drawer, quick order list, gift wrapping, product bundles, and comparison tables.
  • Fixed the Featured Product section so that variant media, including videos and 3D models, display correctly as a fallback when a variant does not have its own image assigned.

Full changelog

33 releases
Loading releases…

What merchants say about Concept Shopify theme

We know about 658 reviews

The service we received after testing this theme and finding something we couldn't do ourselves was excellent. The team was able to find a solution and was expedient in doing so. Highly recommend this theme and team.

M
Mischief Off Road
Oct 6, 2026

Concept is an amazing, flexible theme, but the support is what truly makes it top-tier. Chris and Scott have helped us resolve complex custom requests and market setups quickly and professionally. Without them, we couldn't have built our stores to this level. Outstanding service and dedicated developers, highly recommended!

S
StickyTape
Oct 4, 2026

Scott consistently provides fast, clear and helpful support. Whenever I need assistance, he responds promptly and gets straight to the solution. His professionalism and availability make managing our store with Concept much easier. Thank you, Scott, for the excellent service! Mac Store - iPhones Recondicionados

M
Mac Store - iPhones Recondicionados
Oct 1, 2026

Nice theme and helpful support. Thanks.

W
Wynfair
Sep 29, 2026

This theme solved all our issues, and looks great! We wanted to upgrade so we reached out to support. Scott provided detailed information and helped us install a previous version so we could ensure our files were upgraded smoothly. Thanks for the support Scott!

E
Evercoast Bicycle Co.
Sep 27, 2026

Okay so while building my brand I was divided between Concept and one other theme. Concept was fairly new and I decided to give it a shot. I'm glad I did though. The support and development team has been extremely helpful in solving and coming through with any and all queries we've had. The theme is good and hoping you guys come up with even better features than most themes out there!

D
dhrut
Sep 24, 2026

Alternatives to Concept for Electronics industry

Beam

Beam

★ 100% · 3 reviews
$ 170,00