Parfum
beauty

Parfum

Shopify theme by Pixel Union

Atlantic favors an uncluttered, classic look built to handle medium-to-large catalogs, aimed at jewelry, accessories, and food and drink stores. The Shopify theme's toolkit spans image zoom, live search, multi-column menus, quick buy, a slide-out cart, countdown timers, and recommended-products sections.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.8 · 226 reviews · 96% positive
PRICE
$ 300,00 USD
PRESETS
5 styles
View on Theme Store
PRESETS INCLUDED Total 5
Parfum Parfum
Plush Plush
Atrium Atrium
Cotton Cotton
Atlantic Atlantic
Theme support
support.pixelunion.net/hc/en-us/requests/new
Documentation
support.pixelunion.net/hc/en-us/sections/360003907714-Atlantic

Independently reviewed by the eDIY editorial team

How fast is Parfum?

Google PageSpeed Insights scores for the home page, out of 100

The 8 live stores we tested averaged 54/100 on mobile and 71/100 on desktop. Average mobile LCP was 13.1s and CLS was 0.01. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Parfum
54 /100
Mobile
Needs improvement
71 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 13.1s 3.0s
Cumulative Layout Shift 0.01 0.07
Total Blocking Time 688ms 507ms
Speed Index 8.4s 2.3s

Per-store results

8 live stores · tested Oct 2026
Thursday Boot Company
thursdayboots.com
Mobile 48
Desktop 69
Curiada
curiada.com
Mobile 59
Desktop 80
Dogwood Hill
dogwood-hill.com
Mobile 36
Desktop 35
Odin Parker
odinparker.com
Mobile 28
Desktop 26
HIROSHI KATO | Official Store
kato-brand.com
Mobile 50
Desktop 67
Nothing New
nothingnew.com
Mobile 78
Desktop 96
Lamonarcabakery
lamonarcabakery.com
Mobile 69
Desktop 97
Silentbook
silentbook.club
Mobile 64
Desktop 94

Parfum ranking and satisfaction

Position among all Shopify themes
#279 of 1302
Position among Shopify themes for "beauty"
#32 of 137
Overall satisfaction based on all reviews
96% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#279
186 positions
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
improved from #465 to #279 since Sep 11, 2026

Industry ranking

Position among Beauty industry

#32
20 positions
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
improved from #52 to #32 since Sep 11, 2026

Review growth

Cumulative merchant reviews

226
reviews
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$300
no price changes
Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7
No price changes since Sep 11, 2026

Examples of Shopify stores using the Parfum theme

A sample of live Shopify stores where the Parfum theme has been detected.

2,287+ live stores found · showing 6
Thursday Boot Company
Thursday Boot Company
thursdayboots.com
United States Visit
Curiada
Curiada
curiada.com
United States Visit
Dogwood Hill
Dogwood Hill
www.dogwood-hill.com
United States Visit
Odin Parker
Odin Parker
odinparker.com
United States Visit
HIROSHI KATO | Official Store
HIROSHI KATO | Official Store
kato-brand.com
United States Visit
Nothing New
Nothing New
nothingnew.com
United States Visit

Release history

LATEST VERSION
v19.2.0
Released April 23, 2026
Releases in 12 mo 2
Total releases 75
First release December 23, 2016
v19.2.0 FEATURE

Atlantic 19.2.0 adds the Shopify Customer Account Web Component.

Added

  • Added new Shopify Customer Account Web Component (replaces old account sign-in)
v19.1.1 FIX

Atlantic 19.1.1 fixes Liquid syntax errors to ensure compatibility with Shopify’s new rigid parser.

Fixed

  • Resolved Liquid syntax error in faceted-filters.liquid to comply with Shopify’s rigid parser update.
v19.1.0 FEATURE

Atlantic 19.1.0 adds support for high-variant products with a new section and template, updates form elements to avoid conflicts with the new PDP section, and hides quick shop for high-variant products.

Added

  • Added support for high-variant products and combined listings! With the new high-variant product template, you can now display products with 250+ variants directly in your store. This update follows Shopify's requirements for supporting large product catalogs.

Changed

  • Form elements updated to not conflict with new PDP section
  • Hide quick shop for high-variant products
v19.0.1 FIX

Atlantic 19.0.1 includes fixes for some schema locales and reorders the presets in settings_data.json.

Fixed

  • Reordered presets in settings_data.json.
  • Fixed missing translations in section categories.
v19.0.0 MAJOR

Atlantic 19.0.0 includes adjustments to the theme directory structure for the 2025 theme store redesign.

Changed

  • Restructuring of theme files for the upcoming theme store redesign.

Full changelog

75 releases
Loading releases…

What merchants say about Parfum Shopify theme

We know about 226 reviews

Very Disappointing Experience After Payment After making the payment, I am unable to edit or access the main CSS file of the theme. This is extremely disappointing and not acceptable for a paid theme. As a buyer, full access to theme files—especially CSS—is expected. Restricting such basic customization makes the theme unusable for professional work and creates a very poor experience.

K
KAALYTH
Dec 19, 2025

I am satisfied with their prompt support and cool design!

か
かたくち屋 ほとり - 片口, etc.
Oct 20, 2025

Atlantic Theme: A Long-Standing Favorite I have been using the Atlantic theme for years, and it has proven to be incredibly convenient. The theme’s update package makes upgrading my website easy and consistent. Additionally, the technical support team at Pixel Union (Out of the Sandbox) is very quick to resolve any issues. Overall, it’s a fantastic theme with excellent support.

A
AME Jewellery
Jun 18, 2025

Super thème, très facile à prendre en main et le rendu est digne d'un site réalisé par un professionnel !! Puis l'équipe est très réactive en cas de besoin, complètement satisfaite.

J
Jitane
Jun 11, 2025

Good looking theme and very helpful support!

J
Jenny Wallmark designstudio
Feb 19, 2025

We've been using Shopify with the Atlantic theme for over a year now and love the way it looks. We are a luxury brand with 5,000+ Skus. The theme helps us give off the luxury product vibes. I specialize in running a small business, not website creation, and the Atlantic theme along with Shopify and Pixel Union support make me look like an expert in both!

D
Design Decor Knoxville
Sep 23, 2024

Alternatives to Parfum for Beauty industry