Pitch Shopify theme
Pitch
Highly active Poorly rated beauty

Pitch Shopify theme

Created by Shopify

Bright, dynamic layouts and bold typography define Pitch, a Shopify theme geared toward beauty, jewelry, and food and drink brands. It displays ingredient and usage information alongside color swatches and zoomable imagery, with lookbooks, slideshows, and cross-selling recommendations rounding out the merchandising set.
Source Shopify Theme Store Official
★★★★★
★★★★★
1.7 · 33 reviews · 33% positive
PRICE
Free
PRESETS
1 style

Independently reviewed by the eDIY editorial team

How fast is Pitch?

Google PageSpeed Insights scores for the home page, out of 100

The official Pitch demo scored 69/100 on mobile and 99/100 on desktop in our October 2026 test. Mobile LCP was 7.2s, CLS was 0.00, and Total Blocking Time was 0ms.

Theme demo store

Official Pitch demo, home page
69 /100
Mobile
Needs improvement
99 /100
Desktop
Good

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 7.2s 904ms
Cumulative Layout Shift 0.00 0.01
Total Blocking Time 0ms 0ms
Speed Index 5.6s 886ms

Across 8 live stores we tested, the average PageSpeed score was 46/100 on mobile and 69/100 on desktop. Average mobile LCP was 10.8s and CLS was 0.01. These results reflect complete production stores, not the theme alone.

Live stores average

Mean across 8 stores running Pitch
46 /100
Mobile
Poor
69 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 10.8s 1.9s
Cumulative Layout Shift 0.01 0.01
Total Blocking Time 1.0s 717ms
Speed Index 12.0s 3.6s

Per-store results

8 live stores · tested Oct 2026
Unique Vintage
unique-vintage.com
Mobile 49
Desktop 73
Frost Buddy
frostbuddy.com
Mobile 35
Desktop 78
Heelys
heelys.com
Mobile 46
Desktop 86
Sunday Golf
sundaygolf.com
Mobile 51
Desktop 54
Plants Express
plantsexpress.com
Mobile 30
Desktop 57
City Grounds
citygrounds.com
Mobile 54
Desktop 58
Wine Insiders
wineinsiders.com
Mobile 35
Desktop 51
AGOLDE
agolde.com
Mobile 64
Desktop 96

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • Quick buy
  • Sign in with Shop
  • Slide-out cart

Customer accounts and sign-in

  • Account menu

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Quick view
  • Recently viewed
  • Recommended products

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information
  • Combined listing (Shopify Plus)

Product discovery

  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recommended products
  • Sticky header
  • Swatch filters
38 features

Pitch ranking and satisfaction

Position among all Shopify themes
#1122 of 1349
Position among Shopify themes for "beauty"
#136 of 141
Overall satisfaction based on all reviews
33% positive

Release history

LATEST VERSION
v4.3.0
Released October 9, 2026
Highly active

Pitch is actively maintained, with 15 releases in the last 12 months.

Releases in 12 mo 15
Total releases 35
First release May 21, 2025
v4.3.0 FEATURE
Release Notes - Version 4.3.0

Product disclosures are now shown only to buyers in the jurisdiction scoped by the disclosure. This update also includes several bug fixes to cart functionality, carousel usability, and information on pickup location availabilities.

What's Changed

Added

  • Filter product disclosures by the buyer's jurisdiction. A disclosure scoped to a country or a country subdivision is now shown only to buyers in that jurisdiction, and is shown whenever the buyer's jurisdiction cannot be determined.

Fixes and improvements

  • Stop rendering product card slideshow arrows on cards that have only one navigable image, where clicking them did nothing.
  • Improved desktop carousel clicks and drag cursor behavior.
  • Fixed product cards and quick add requiring two taps in carousels on iPhone.
  • Improved product disclosure icon sizing and alignment.
  • Fixed the cart drawer overlapping the installments details dialog after cart contents changed.
  • Fixed cart notes not saving after adding the first item to an initially empty cart drawer.
  • Fixed cart quantity buttons becoming enabled at their limits after cart note updates.
  • Renamed the header's customer account menu setting to "Customer account menu" so it is no longer mistaken for the header navigation menu.
  • Fixed header dropdown menus not resizing when images load after the menu opens.
  • Improved how quickly the page responds when opening the mobile menu and the cart drawer.
  • Fixed hidden variant media showing again after selecting an unavailable option combination.
  • Fixed the menu backdrop not dimming the page after scrolling.
  • Fixed product pages showing pickup as not available when the first store listed was out of stock but another store had it in stock.
  • Fixed cart quantity updates from quick order lists when a Buy X Get Y discount apply
  • Fixed the cart count after navigating back to a previous page.
  • Improved first paint time by no longer preloading theme fonts.
  • Fixed the sticky header disappearing on mobile while search, the menu, or the cart is open.
v4.2.0 FEATURE
Release Notes - Version 4.2.0

This update improves support for right-to-left (RTL) languages. The HTML page's base text direction is now set to match the shopper's requested language, correcting text order and alignment. This update also includes various bug fixes, notably the cart drawer and cart page showing stale line items after using the browser Back button.

What's Changed

Added

  • Adds a new Liquid drop and styling to support display of right-to-left languages. All templates now render [dir={{ request.locale.direction }}] to communicate the language's direction to the browser.
  • Alignment and position settings that store left/right values now render as logical CSS (start/end), so they mirror correctly on right-to-left storefronts with no change on left-to-right storefronts.

Fixes and improvements

  • Align the account popover dialog so it opens from the account button instead of the bottom of the header.
  • Fixed the cart drawer and cart page showing stale line items after a browser Back, whether the page comes back from the back/forward cache or is rebuilt from the HTTP cache.
  • Render the Catalog link in menus as text instead of a Liquid error when no product image is available.
  • Fixed the filters drawer leaving empty space beside the "See items" button when no filters were applied.
  • Serve smaller product card images in two-column mobile collection and search grids.
  • Load Quick Add's JavaScript only when Quick Add is enabled.
  • Fixed the header language selector's dropdown arrow keeping the top row text color instead of following the transparent header text color.
  • Fixed price filter values being wiped mid-edit when a shopper moves between the low and high price boxes.
  • Fixed anchor-positioned popovers staying glued to the physical left edge of their trigger in right-to-left locales.
  • Fixed prices, price ranges, unit prices, SKUs, discount codes and gift card codes rendering with their parts in the wrong order inside right-to-left text.
  • Fixed horizontal scroll hint fades and scroll-into-view alignment in right-to-left languages, so the fade appears on the correct edge and tracks the scroll position.
  • Fixed uploaded videos in popup link blocks not playing in Safari. The video now starts when the popup opens and stops when it closes.
  • Fixed swatch rows widening rounded product cards before their layout initializes.
v4.1.5 FIX
Release Notes - Version 4.1.5

This release ships multiple bug fixes and performance improvements.

What's Changed

Fixes and improvements

  • Fixed blocks with rounded corners being forced to equal heights.
  • Fixed the page jumping back to the top after closing the cart drawer on a phone, so shoppers keep their place while browsing.
  • Fixed popular countries being listed twice in the country selector.
  • Fixed desktop header dropdown menus opening blank while the page is still loading.
  • Fixed a thin line of the page background appearing along the bottom edge of the header's top row.
  • Fixed app blocks not responding to clicks on the storefront when placed inside a Hero section.
  • Improved display on iPhone: pages now extend edge-to-edge, removing the white bars beside the notch in landscape, while content and controls stay clear of the notch and home indicator.
  • Fixed group blocks in product cards stacking on mobile when their "Vertical on mobile" setting was turned off.
  • Fixed cart quantity inputs losing what the buyer typed when the cart refreshed mid-edit.
  • Fixed the cart item quantity input shrinking, most visibly in the cart drawer on tablets.
  • Fixed grid layouts, such as the collection list, overflowing the page and overlapping other sections on the storefront.
  • Fixed a horizontal scrollbar flashing on slideshows when moving the pointer between the pagination dots and the slide.
  • Fixed a slide's video thumbnail showing behind the text when a slideshow places content below the media.
  • Multiple improvements for rendering performance.
v4.1.4 FIX
Release Notes - Version 4.1.4

This release ships multiple bug fixes and performance improvements.

What's Changed

Fixes and improvements

  • Fixed desktop header submenus that could close before the pointer reached their links.
  • Minimized style tag loading for product cards to improve rendering performance.
  • Reduced layout work during initial page render by measuring header height only on pages that need it.
  • Preloaded price styles for empty product grids to prevent flash of unstyled content.
  • Fixed the Quick add button showing a disabled "Add" instead of "Choose" when a sold-out variant is selected, and kept the cart icon visible on out-of-stock buttons.
  • Removed unused animation and transition CSS rules from the base stylesheet.
  • Removed unused CSS custom properties from the theme's inline styles, reducing the CSS parsed on every page load.
  • Fixed the cart summary not staying in view when scrolling the cart page with "Extend to screen edge" enabled.
  • Improved mega menu keyboard and screen reader accessibility with a dedicated submenu toggle on desktop.
v4.1.3 FIX
Release Notes - Version 4.1.3

This release ships multiple bug fixes and performance improvements.

What's Changed

Fixes and improvements

  • Replace English-only section and block names with translated strings
  • Disable page view transitions in all Android web views to address reported errors
  • [Header] Open header submenus when hovering from below
  • [Filters] Color overrides apply to both horizontal and vertical filters
  • [Product page] Improve sold-out variant styling for readability
  • [Quick-add] Products with selling plans always link to product pages
  • [Search] Fix search result tracking parameters for Analytics reports
  • [Spacer] Prevent mobile pixel spacers from collapsing in columns
  • [Performance] Multiple updates to improve CSS bundle sizes

Full changelog

35 releases
Loading releases…

What merchants say about Pitch Shopify theme

We know about 33 reviews · showing 6

Merchant sentiment summary

AI

11 of 33 reviews are positive, 11 are neutral and 11 are negative. Merchants praise the theme's customisation options, modern look and ease of use, and the new group and AI block features. The most frequent criticisms are the desktop dropdown menu disappearing on hover, mobile crashes and slow loading, and the lack of a separate mobile image for the hero section.

Generated from all 33 Theme Store reviews ·

Positive 11 · 33%
Neutral 11 · 33%
Negative 11 · 33%
Poorly rated

Pitch has received 15 reviews in the last 12 months.

Reviews in 12 mo 15
Total reviews 33
First review

The mobile version tries to reload multiple times in quick succession on my phone, before ultimately crashing. I tried different browser versions. I followed all recommendations by your support AI. This doesn't happen with other themes. I never thought I'd have to dig deep into the code myself after paying through the nose for a growth account. Very disappointing.

Y
Yodel Bites
Aug 19, 2026

We've been very happy with this theme. It's a bold-looking easy-to-use theme. The Blog and Blog Posts pages could be an area for improvement. Luckily we were able to use AI to help us edit the theme code and create a better layout for those 2 theme pages.Other than that, we give it an enthusiastic thumbs up.

B
BP.com
Jul 30, 2026

Was going to give this theme a good rating but had issues with the product template. Reached out to support 3 times over a week ago and still no response. The theme has been updated to fix the issues as I can see on my other store but I can't update on the original store. I would stay away from this theme if your a beginner. CUSTOMER SUPPORT PLEASE GET BACK TO ME!

T
Twisted Goat Coffee Roasters
Jun 22, 2026

Can't update to v 4.1.0 via the Shopify admin, the update fails with a validation error stating that dynamic source default values for custom_button_background, custom_button_text, and custom_button_border in the main-404 section are invalid. These settings do not exist anywhere in the current theme's code (not in 404.json, sections/main-404.liquid, or blocks/button.liquid). What's the fix?

B
BioDan
Jun 18, 2026

It is a cool theme with an impressive number of features, however showing the vendor information is critical for us but this seems impossible in the product collection carrousel. I just receive the information that I can add it myself with code, but this should not have to be needed.

S
Swerl Coffee Roasters
Apr 13, 2026

The theme is very nice, but in the slider section there are a couple of issues: it doesn’t allow uploading a separate image for mobile, and we can’t assign a link to the entire image. It only allows links on buttons or text, but I couldn’t find a way to make the whole image clickable.

V
Vegan Dükkan
Mar 30, 2026

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