Purevea
Purevea
beauty

Purevea Shopify theme

Created by G5

Purevea is a story-driven Shopify theme for beauty and wellness brands that want to explain benefits, usage, and ingredients directly on the product page. It offers before/after image sliders, image hotspots, and swatch-based filtering, and is built to stay visually consistent across both small and large catalogs.
Source Shopify Theme Store Official
★★★★★
★★★★★
5.0 · 3 reviews · 100% positive
PRICE
$ 320,00 USD
PRESETS
2 styles
PRESETS INCLUDED Total 2

Independently reviewed by the eDIY editorial team

How fast is Purevea?

Google PageSpeed Insights scores for the home page, out of 100

The official Purevea demo scored 41/100 on mobile and 54/100 on desktop in our October 2026 test. Mobile LCP was 10.9s, CLS was 0.00, and Total Blocking Time was 1.0s.

Theme demo store

Official Purevea demo, home page
41 /100
Mobile
Poor
54 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 10.9s 2.4s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 1.0s 651ms
Speed Index 13.3s 3.7s

Across 8 live stores we tested, the average PageSpeed score was 50/100 on mobile and 65/100 on desktop. Average mobile LCP was 16.8s and CLS was 0.00. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Purevea
50 /100
Mobile
Needs improvement
65 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 16.8s 3.3s
Cumulative Layout Shift 0.00 0.00
Total Blocking Time 645ms 343ms
Speed Index 9.8s 3.2s

Per-store results

8 live stores · tested Oct 2026
Lulu’s Holistics
lulusholistics.com
Mobile 39
Desktop 57
Perle Dorée
perledoree.fr
Mobile 40
Desktop 42
Scrachee
scrachee.com
Mobile 33
Desktop 41
Florina
florina.pl
Mobile 55
Desktop 54
Azjatycki Bazar
azjatyckibazar.com
Mobile 69
Desktop 96
Rosa Slim
rosaslim.com
Mobile 57
Desktop 81
Thebabesboutique
thebabesboutique.com
Mobile 71
Desktop 89
Wigsasap
wigsasap.com
Mobile 37
Desktop 60

Purevea ranking and satisfaction

Position among all Shopify themes
#409 of 1308
Position among Shopify themes for "beauty"
#44 of 135
Overall satisfaction based on all reviews
100% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#409
6 positions
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Dropped from #403 to #409 since Sep 11, 2026

Industry ranking

Position among Beauty industry

#44
position
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No ranking change since Sep 11, 2026

Review growth

Cumulative merchant reviews

3
reviews
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$320
$40
Sep 11 Sep 27 Sep 30 Oct 2 Oct 5 Oct 8
Increased from $280 since Sep 11, 2026

Release history

LATEST VERSION
v2.4.1
Released October 7, 2026
Highly active

Purevea is actively maintained, with 7 releases in the last 12 months.

Releases in 12 mo 7
Total releases 7
First release April 24, 2026
v2.4.1 FIX

Added a Product Feature block to product information, improved mobile header styling, and fixed issues with product recommendations loading in the editor and scrolling cards stacked overlay on mobile.

Added

  • Added Product feature block to the Product information section.

Changed

  • Updated mix-blend-mode styling for the store logo.

Fixed & Improved

  • Product recommendations: Displayed product placeholders in the theme editor and fixed an issue where recommendations failed to load when updating the section.
  • Header: Improved responsive styles and layout on mobile devices.
  • Scrolling cards section: Fixed an issue where the overlay effect did not display properly on mobile devices when using the stacked layout.
v2.4.0 FEATURE

Introducing the new Wayward sport preset, alongside enhanced visual sections, expanded customization options, and key layout fixes for a seamless store experience.

Added

  • Added new "Wayward" theme preset tailored for sport stores
  • Added "Skin info detached" option for Collection List section
  • Added "Header inside" option for Product List with Image section
  • Added "Scrolling Cards Mosaic" section
  • Added "Store Spotlight" section
  • Added "Shop the Look" section
  • Added "Shoppable Image" section
  • Added "Scrolling Cards Stacked" section
  • Added SVG icon animation options for Featured Box section, Contact Info section, and Icon Card block in Product Information section
  • Added logo_mobile_position, enable_mix_blend_mode_logo setting to Header section

Changed

  • Updated Start and End sections layout and performance

Fixes and improvements

  • Fixed product gallery layout when using vertical thumbnails
  • Fixed sale price display in Cart Drawer
v2.3.0 FEATURE

This release introduces new sections (Trusted by Customers, Social Gallery, Visual Showcase), expands theme customization options with new image and swatch settings, and includes various layout fixes and stability improvements across the theme.

Added

  • Added a configuration dialog to Theme Settings.
  • Added a "Minimal" collection skin to the cart drawer.
  • Added a "Swatch" option to Product Card Swatch settings.
  • Added a "Corner Radius" option for images in Theme Settings.
  • Added a Marquee component.
  • Added a "Trusted by customers" section.
  • Added a "Social gallery" section.
  • Added a "Pill" style option to the social link block.
  • Added a "Visual showcase" section.

Changed

  • Updated the Marquee component.
  • Updated the "Site logo scroll" block.
  • Added Collection List settings to the Promo Banner section.
  • Added a "Show variant images on swatch" setting to product pages and product cards.

Fixed and Improved

  • Fixed sticky header issues.
  • Fixed a page scrolling bug.
  • Fixed video auto-play on click in the "Shoppable Videos" section.
  • Improved sticky header performance and "Site logo scroll" behavior.
v2.2.0 FEATURE

Added RTL support feature , Hero Button Group block, and new customization settings for colors and layout. Updated form controls and fixed Header and Password page issues.

Added

  • Added product_price_sale color setting to the color scheme.
  • Added product image card border-radius setting.
  • Added Right-to-Left (RTL) language support setting.
  • Added product swatch position setting.
  • Added Button Group block to the Hero section.
  • Added heading font size setting.

Changed

  • Moved button_height and button_radius settings to Form Controls.
  • Updated CSS styles to support Right-to-Left (RTL) layouts.

Removed

  • Removed "Copy Link" option from social sharing settings.
  • Removed product skin and image ratio settings from the Product Grid section.

Fixed & Improved

  • Fixed an issue where the Subscribe button on the Password page remained disabled when Terms and Conditions were enabled.
  • Fixed layout issue in Header with left-aligned logo and single menu.
  • Improved site logo animation.
  • Enhanced CSS direction handling for better RTL compatibility.
  • Fix product variant swatch styles.
  • Fix product image display on the single product page on mobile.
  • Fix pagination issue in "Featured Collection", "Product List with Image", "Product Tab", and "Product Tabs with Card" sections.
v2.1.0 FEATURE

Added "Account Menu" feature to the theme. Improved visual style and added new options for Countdown and Social blocks. Fixed issues with Add to Cart, compare preview, navigation opacity, and layout errors in the Collection With Image section.

Added

  • Added "Soft" option to the button_corner_radius theme setting.
  • Added color scheme settings for the Countdown Timer block in the Product Information section.
  • Added a social source option for the Social block in the Contact Info section.
  • Added the "Account Menu" feature.
  • Added image aspect ratio settings for mobile in the Collection Tabs section.
  • Added a custom mobile featured image option for collection blocks in the Collection Tabs section.

Changed

  • Disabled video autoplay on mobile devices for the Shoppable Video section.
  • Refined the visual styling for compare preview on mobile and popup compare modals.
  • Updated locale translation files.

Fixes and other improvements

  • Product information: Fixed the "Add to Cart" button animation glitch when switching variants.
  • Fixed styling issues with compare preview in the list layout.
  • Fixed navigation opacity on sliders.
  • Fixed layout breakage in the Collection with Image section.

Full changelog

7 releases
Loading releases…

What merchants say about Purevea Shopify theme

We know about 3 reviews

Absolutely love the Purevea theme! It looks modern, elegant, and professional, with great customization options. The theme works smoothly on both desktop and mobile and showcases products beautifully. The support team is also very helpful and responsive. Highly recommended! ⭐⭐⭐⭐⭐

G
GirlyGirl
Aug 22, 2026

Great Theme! For the price it is amazing!! Super modern and my store looks like a pro made it.

S
Smell.Luxe
Aug 20, 2026

⭐⭐⭐⭐⭐ Great theme and excellent support! I’m very happy with the Purevea theme. It looks modern, professional, and works very well for my store. The theme is easy to customize and has many useful features. I also really appreciate the helpful and responsive support team. Highly recommended!

S
stefanihome
Aug 17, 2026

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