clothing

Story

Name: Story Shopify Theme
Price: 280 USD
Rating: 4.8 (22 reviews)
Author: Groupthought

Mobile-first layouts anchor Story, a Shopify theme spanning jewelry, food and drink, and clothing brands, with four presets and drag-and-drop sections for page building. Collection swatches and sibling products handle color variants, while lookbooks, trust badges, and a slide-out cart support catalogs of varying sizes.

Source Shopify Theme Store Official

★★★★★

4.8 · 22 reviews · 95% positive

PRICE

$ 280,00 USD

PRESETS

4 styles

View on Theme Store

PRESETS INCLUDED Total 4

groupthought.com/link/analog/v1/contact

Documentation

story.groupthought.com

Independently reviewed by the eDIY editorial team

How fast is Story?

Google PageSpeed Insights scores for the home page, out of 100

The 8 live stores we tested averaged 49/100 on mobile and 59/100 on desktop. Average mobile LCP was 12.2s and CLS was 0.01. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Story

49 /100

Mobile

Poor

59 /100

Desktop

Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

Metric	Mobile	Desktop
Largest Contentful Paint	12.2s	1.8s
Cumulative Layout Shift	0.01	0.31
Total Blocking Time	720ms	575ms
Speed Index	9.7s	3.7s

Per-store results

8 live stores · tested Oct 2026

Skin Type Solutions

skintypesolutions.com

Mobile 58

Desktop 87

Trilliumbrewing.com

trilliumbrewing.com

Mobile 72

Desktop 71

Kent Rollins

kentrollins.com

Mobile 55

Desktop 72

Molly’s Suds

mollyssuds.com

Mobile 31

Desktop 55

iroirocolors.com

Mobile 60

Desktop 38

Honest Paws

honestpaws.com

Mobile 29

Desktop 66

Naturelo

naturelo.com

Mobile 36

Desktop 43

Shoemill

shoemill.com

Mobile 51

Desktop 40

Story ranking and satisfaction

Position among all Shopify themes

#102 of 1302

Position among Shopify themes for "clothing"

#39 of 264

Overall satisfaction based on all reviews

95% positive

Tracked over time

Shopify themes ranking

Position among all Shopify themes

#102

26 positions

Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7

improved from #128 to #102 since Sep 11, 2026

Industry ranking

Position among Clothing industry

#39

9 positions

Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7

improved from #48 to #39 since Sep 11, 2026

Review growth

Cumulative merchant reviews

reviews

Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7

No new reviews since Sep 11, 2026

Price history

Theme Store list price, USD

$280

no price changes

Sep 11 Sep 26 Sep 29 Oct 1 Oct 4 Oct 7

No price changes since Sep 11, 2026

Examples of Shopify stores using the Story theme

A sample of live Shopify stores where the Story theme has been detected.

1,876+ live stores found · showing 6

Skin Type Solutions

skintypesolutions.com

Release history

LATEST VERSION

v5.1.0

Released October 1, 2025

Releases in 12 mo 0

Total releases 26

First release October 30, 2018

v5.1.0 FEATURE October 1, 2025

Version 5.1.0 adds support for high-variant products and combined listings

Added

Added support for high-variant products
Added support for combined listings
Added "Sale badge type" setting to "Price" block in "Product page" section

Improved

Improved performance for high variant products

Fixes

Fixed a bug where the timeline dates were not visible

v5.0.0 MAJOR June 16, 2025

Version 5.0.0 adds the ability to install demo-specific layouts directly from the theme store.

Added

Installing Story from the theme store creates a home page, header, footer and product page to match the demo you installed
Shopify swatches on the product and collection pages with custom colors and images
Improved cart messaging for products where taxes are included in the price

Changed

Presets have been renamed
Bright => Story
Bold => Spade
Modern => Solace
Clean => Shale

Fixed

Improvements to white swatch highlighting
Update collection.liquid to fix inaccurate web editor errors

v4.2.2 FIX January 3, 2025

Version 4.2.2 removes Shopify deprecated fonts from presets

Fixes and Other Improvements

All presets now use fonts that will remain after the Shopify font deprecation in January 2025

v4.2.1 FIX September 9, 2024

Version 4.2.1 adds support for Shopify's upgraded accelerated checkout buttons.

Fixes and other improvements

Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Story on the product form, cart drawer, and cart page.

v4.2.0 FEATURE January 8, 2024

Version 4.2.0 adds support for collection swatches built using Shopify's Search and Discovery app.

Added

Support swatch colors and swatch images powered by Search & Discovery

Fixes and other improvements

Fix predictive search scroll lock issues on mobile safari
Fix accordion double-click

What merchants say about Story Shopify theme

We know about 22 reviews

We have built a 7 figure brand on this theme. It works and has all the bells and whistles. And its solid - it has never been an issue for us. The best part is that every time we need help / a tweak, the Groupthought team responds like a boss. Recommend.

Jesusdoll.com

Aug 21, 2026

The theme is great and has many sections and designs you can easily create. It also supports subscriptions and more advanced forms which has worked well for our brand. Above all the support is excellent and very responsive if you have an issue. Mark is great and very helpful.

Rumble Coffee

Aug 16, 2024

a perfect theme with many features and cool design. Above all, the support is mega. Thanks Mark!!!

Soulfoot Store

Jan 8, 2023

The theme itself is very well built and the dev team is very proactive in fixing any issues we ran into.

ergonofis

Jun 30, 2022

Although I loved the asthetic, I wasn't sure that this was the right theme for my niche. I was contacted by Gideon who walked me through the pros and cons of each theme available. It was definately a learning experience. Now I am not only happy with the asthetic but confident in this themes ability to sell my product.

Sound Shoppe nyc

Mar 7, 2022

I have been told by the dev team about an update of the theme version since August. Asked four times and given a date but it has been delayed every time. I don't know what is going on.

Cheerble

Nov 2, 2021