Story Shopify theme – Story preset
Story
No recent updates Highly rated clothing

Story Shopify theme

Story preset

Created by Groupthought

Mobile-first layouts anchor Story, a Shopify theme spanning jewelry, food and drink, and clothing brands, with four presets and drag-and-drop sections for page building. Collection swatches and sibling products handle color variants, while lookbooks, trust badges, and a slide-out cart support catalogs of varying sizes.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.8 · 22 reviews · 95% positive
PRICE
$ 280,00 USD
PRESETS
4 styles
View on Theme Store
PRESETS INCLUDED Total 4
Story Shale Solace Spade
Theme support
groupthought.com/link/analog/v1/contact
Documentation
story.groupthought.com

Independently reviewed by the eDIY editorial team

How fast is Story?

Google PageSpeed Insights scores for the home page, out of 100

Tested in October 2026, the official Story demo scored 74/100 on mobile and 76/100 on desktop. On mobile, LCP was 8.5s, CLS 0.00 and Total Blocking Time 0ms.

Theme demo store

Official Story demo, home page
74 /100
Mobile
Needs improvement
76 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 8.5s 616ms
Cumulative Layout Shift 0.00 0.68
Total Blocking Time 0ms 0ms
Speed Index 2.4s 1.3s

The 8 live stores we tested averaged 49/100 on mobile and 59/100 on desktop. Average mobile LCP was 12.2s and CLS was 0.01. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Story
49 /100
Mobile
Poor
59 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 12.2s 1.8s
Cumulative Layout Shift 0.01 0.31
Total Blocking Time 720ms 575ms
Speed Index 9.7s 3.7s

Per-store results

8 live stores · tested Oct 2026
Skin Type Solutions
skintypesolutions.com
Mobile 58
Desktop 87
Trilliumbrewing.com
trilliumbrewing.com
Mobile 72
Desktop 71
Kent Rollins
kentrollins.com
Mobile 55
Desktop 72
Molly’s Suds
mollyssuds.com
Mobile 31
Desktop 55
iroirocolors.com
iroirocolors.com
Mobile 60
Desktop 38
Honest Paws
honestpaws.com
Mobile 29
Desktop 66
NATURELO Premium Supplements
naturelo.com
Mobile 36
Desktop 43
Shoe Mill
shoemill.com
Mobile 51
Desktop 40

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • In-store pickups
  • Pre-order
  • Slide-out cart

Marketing and conversion

  • Blogs
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Shipping/delivery information
  • Size chart
  • Slideshow
  • Usage information

Product discovery

  • Collection page navigation
  • Enhanced search
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
38 features

Story ranking and satisfaction

Position among all Shopify themes
#219 of 1349
Position among Shopify themes for "clothing"
#74 of 269
Overall satisfaction based on all reviews
95% positive

Release history

LATEST VERSION
v5.1.0
Released October 1, 2025
No recent updates

No Story updates have been released in the last 12 months.

Releases in 12 mo 0
Total releases 26
First release October 30, 2018
v5.1.0 FEATURE

Version 5.1.0 adds support for high-variant products and combined listings

Added

  • Added support for high-variant products
  • Added support for combined listings
  • Added "Sale badge type" setting to "Price" block in "Product page" section

Improved

  • Improved performance for high variant products

Fixes

  • Fixed a bug where the timeline dates were not visible
v5.0.0 MAJOR

Version 5.0.0 adds the ability to install demo-specific layouts directly from the theme store.

Added

  • Installing Story from the theme store creates a home page, header, footer and product page to match the demo you installed
  • Shopify swatches on the product and collection pages with custom colors and images
  • Improved cart messaging for products where taxes are included in the price

Changed

  • Presets have been renamed
  • Bright => Story
  • Bold => Spade
  • Modern => Solace
  • Clean => Shale

Fixed

  • Improvements to white swatch highlighting
  • Update collection.liquid to fix inaccurate web editor errors
v4.2.2 FIX

Version 4.2.2 removes Shopify deprecated fonts from presets

Fixes and Other Improvements

  • All presets now use fonts that will remain after the Shopify font deprecation in January 2025
v4.2.1 FIX

Version 4.2.1 adds support for Shopify's upgraded accelerated checkout buttons.

Fixes and other improvements

  • Ensure that Shopify's upgraded accelerated checkout buttons match the look and feel of Story on the product form, cart drawer, and cart page.
v4.2.0 FEATURE

Version 4.2.0 adds support for collection swatches built using Shopify's Search and Discovery app.

Added

  • Support swatch colors and swatch images powered by Search & Discovery

Fixes and other improvements

  • Fix predictive search scroll lock issues on mobile safari
  • Fix accordion double-click

Full changelog

26 releases
Loading releases…

What merchants say about Story Shopify theme

We know about 22 reviews · showing 6

Merchant sentiment summary

AI

21 of 22 reviews are positive, with one negative. Merchants most often praise the responsive, quick support team, the easy customisation and clean design, and the range of templates and homepage sections. The main criticism, from a single reviewer, is a repeatedly delayed theme update, so it is not a recurring pattern.

Generated from all 22 Theme Store reviews ·

Positive 21 · 95%
Neutral 0 · 0%
Negative 1 · 5%
Highly rated

Story has received 1 review in the last 12 months.

Reviews in 12 mo 1
Total reviews 22
First review

We have built a 7 figure brand on this theme. It works and has all the bells and whistles. And its solid - it has never been an issue for us. The best part is that every time we need help / a tweak, the Groupthought team responds like a boss. Recommend.

J
Jesusdoll.com
Aug 21, 2026

The theme is great and has many sections and designs you can easily create. It also supports subscriptions and more advanced forms which has worked well for our brand. Above all the support is excellent and very responsive if you have an issue. Mark is great and very helpful.

R
Rumble Coffee
Aug 16, 2024

a perfect theme with many features and cool design. Above all, the support is mega. Thanks Mark!!!

S
Soulfoot Store
Jan 8, 2023

The theme itself is very well built and the dev team is very proactive in fixing any issues we ran into.

E
ergonofis
Jun 30, 2022

Although I loved the asthetic, I wasn't sure that this was the right theme for my niche. I was contacted by Gideon who walked me through the pros and cons of each theme available. It was definately a learning experience. Now I am not only happy with the asthetic but confident in this themes ability to sell my product.

S
Sound Shoppe nyc
Mar 7, 2022

I have been told by the dev team about an update of the theme version since August. Asked four times and given a date but it has been delayed every time. I don't know what is going on.

C
Cheerble
Nov 2, 2021

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