Flow Shopify theme – Flow preset
Flow
Moderately active Highly rated food and drink

Flow Shopify theme

Flow preset

Created by Eight Themes

Flow is a Shopify theme designed for wellness, skincare, and food brands with medium to large catalogs, using mega menus and predictive search to keep thousands of items navigable. Metafield-driven nutrition and specification sections, product videos, and image hotspots support detailed storytelling, while lazy loading keeps pages fast.
Source Shopify Theme Store Official
★★★★★
★★★★★
4.6 · 389 reviews · 91% positive
PRICE
$ 320,00 USD
PRESETS
5 styles

Independently reviewed by the eDIY editorial team

How fast is Flow?

Google PageSpeed Insights scores for the home page, out of 100

The official Flow demo scored 45/100 on mobile and 71/100 on desktop in our October 2026 test. Mobile LCP was 16.7s, CLS was 0.06, and Total Blocking Time was 441ms.

Theme demo store

Official Flow demo, home page
45 /100
Mobile
Poor
71 /100
Desktop
Needs improvement

Tested Oct 2026 · Google PageSpeed Insights lab data

MetricMobileDesktop
Largest Contentful Paint 16.7s 3.9s
Cumulative Layout Shift 0.06 0.06
Total Blocking Time 441ms 52ms
Speed Index 12.7s 2.6s

Across 8 live stores we tested, the average PageSpeed score was 47/100 on mobile and 64/100 on desktop. Average mobile LCP was 16.6s and CLS was 0.00. These are complete production stores, so the numbers cover more than the theme itself.

Live stores average

Mean across 8 stores running Flow
47 /100
Mobile
Poor
64 /100
Desktop
Needs improvement

Tested Oct 2026 · Results include each store's apps, images, tracking scripts and customizations

MetricMobileDesktop
Largest Contentful Paint 16.6s 2.2s
Cumulative Layout Shift 0.00 0.08
Total Blocking Time 589ms 676ms
Speed Index 9.7s 2.8s

Per-store results

8 live stores · tested Oct 2026
plusOne
myplusone.com
Mobile 43
Desktop 71
Pusheen Shop
pusheen.com
Mobile 53
Desktop 73
T3 Micro
t3micro.com
Mobile 54
Desktop 73
TYR US
tyr.com
Mobile 31
Desktop 48
Roush Performance Products, Inc.
roushperformance.com
Mobile 50
Desktop 77
The Bar
the--bar.com
Mobile 31
Desktop 42
Shoe City
shoecity.com
Mobile 54
Desktop 71
Pure Protein
pureprotein.com
Mobile 58
Desktop 56

Features

Built-in features listed on the Theme Store.

Cart and checkout

  • Cart notes
  • Gift wrapping
  • In-store pickups
  • Pre-order
  • Quick buy
  • Sign in with Shop
  • Slide-out cart

Marketing and conversion

  • Age verifier
  • Back-in-stock alert
  • Blogs
  • Countdown timer
  • Cross-selling
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • FAQ page
  • In-menu promos
  • Press coverage
  • Product badges
  • Promo banners
  • Promo popups
  • Promo tiles
  • Quick view
  • Recently viewed
  • Recommended products
  • Stock counter
  • Trust badges

Merchandising

  • Animation
  • Color swatches
  • High-resolution images
  • Image galleries
  • Image hotspot
  • Image rollover
  • Image zoom
  • Ingredients or nutritional information
  • Lookbooks
  • Product options
  • Product tabs
  • Product videos
  • Size chart
  • Slideshow
  • Usage information
  • Combined listing (Shopify Plus)

Product discovery

  • Back-to-top button
  • Breadcrumbs
  • Collection page navigation
  • Enhanced search
  • Infinite scroll
  • Mega menu
  • Product filtering and sorting
  • Recently viewed
  • Recommended products
  • Sticky header
  • Swatch filters
51 features

Flow ranking and satisfaction

Position among all Shopify themes
#46 of 1349
Position among Shopify themes for "food and drink"
#7 of 112
Overall satisfaction based on all reviews
91% positive

Release history

LATEST VERSION
v42.0.0
Released July 16, 2026
Moderately active

Flow has received 6 updates in the last 12 months.

Releases in 12 mo 6
Total releases 149
First release December 7, 2016
v42.0.0 MAJOR

Flow Release 1: a conversion-focused relaunch with a new colour scheme system, a full-screen product hero, metafield-driven nutrition and specification sections, and a refreshed product page and cart.

Added

  • Colour schemes: four theme-wide schemes (Default, First, Second, Third) with background and text colours. New settings arrive unset and fall back to your existing colours, so updating changes nothing until you choose to use them. Existing colour settings continue to work under the new "Legacy colours" group.
  • Product hero section: full-screen conversion hero with highlight headings, star-rating strip, feature icon rows, badges, and shoppable product hotspots.
  • Nutrition & Ingredients section: ingredients with images, dietary chips, and benefits, driven by product metaobjects and metafields.
  • Specification table upgrades: per-100ml/per-serving toggle, %RI column, and macronutrient bars, all metafield-driven and backward compatible. The %RI column and bars follow the per-serving toggle when per-serving values are provided.
  • Layered showcase: per-scene background colours and images with cross-fade transitions, plus per-scene heading and text colours.
  • Cart: optional free-shipping progress bar (drawer and cart page) and an optional cart total in the checkout button.
  • Cart drawer recommendations now exclude products already in the cart, and the rail hides when nothing remains to suggest.
  • Social proof, quiz, bundled products, and shoppable videos sections join the default homepage lineup.

Changed

  • Quick view button defaults to displaying over the product image.
  • Variant picker and quantity labels follow the Typography > Labels case setting; the Flow preset now ships normal case.
  • Featured collection settings regrouped for clarity; highlight border style toggle now has a visible effect in all styling configurations.
  • Demo lineup refreshed across the five presets, with preset copy cleaned up.

Fixed

  • Product card swatch hover no longer shifts the card layout (price line height is stable across variants with and without compare-at prices).
  • Featured collection no longer reserves space for an empty header.
  • All Release 1 settings are localised across the 30 bundled languages.
v41.2.6 FIX

This release adds Shopify's account component to your storefront header, giving customers a streamlined sign-in and account experience on stores using new customer accounts.

Added

  • Added Shopify's account component to the header. With new customer accounts, clicking the account icon opens an account dialog to sign in, view orders, and manage their profile, rather than redirecting to separate pages. Stores using legacy customer accounts are unaffected.
  • Added a "Customer account menu" setting in Header settings to show a custom navigation menu inside the account dialog for signed-in customers.
v41.2.5 FIX

This release improves Quick View reliability for stores using combined listing products.

Fixes and other improvements

  • Fixed an issue where Quick View variant switching could stop responding on combined listing products
v41.2.4 FIX

This release includes an important fix to swatch image behavior to ensure full compatibility with upcoming Shopify platform updates.

Fixes and other improvements

  • Improved swatch image detection logic for future Shopify compatibility
  • Updated swatch logic in filtering and search templates

NB: Merchants who are not using category metafield swatches MUST upload their swatch files in the store admin in Content => Files for them to display as expected.

v41.2.3 FIX

This update fixes a minor bug affecting image blocks in the scrolling banner

Fixes and other improvements

  • Scrolling banner image sizing now correctly respects height settings on desktop and mobile

Full changelog

149 releases
Loading releases…

What merchants say about Flow Shopify theme

We know about 389 reviews · showing 6

Merchant sentiment summary

AI

353 of 387 reviews are positive, with 27 negative and 7 neutral. Merchants most often praise the responsive, hands-on support team, the clean and flexible design, and the built-in features that reduce the need for extra apps. The most common criticism is limited customisation and missing features for some merchants, and several negative reviewers say support did not resolve their issues.

Generated from all 387 Theme Store reviews ·

Positive 355 · 91%
Neutral 7 · 2%
Negative 27 · 7%
Highly rated

Flow has received 32 reviews in the last 12 months.

Reviews in 12 mo 32
Total reviews 389
First review

The Flow theme looks great and is easy to use. The sections are nicely designed, the animations give a premium feel, and the settings have everything you need. The team is very helpful, which also makes the theme awesome to work with.

J
Jefa Steering A/S
Oct 22, 2026

We've been using Eight Themes for a number of years and their templates have been awesome. Recently we upgraded to Flow, to modernise the store and add some short videos. It looks amazing! The best part is their support. After finding some minor performance issues, they fixed them in record time, also helping us to improve some layouts to further tailor the theme to our needs. Highly recommend!!

M
Mini Mad Things
Oct 21, 2026

Working with the Flow Theme support team has been great, Especially Spencer, lots of useful support and information shared.

N
Natures Touch.nz
Oct 18, 2026

We've been using Flow for years! We're now looking to (finally!) update to a new version of this template (because we love it so much). Spencer, the founder at Eight Themes has been so amazing at answering all my questions (with REAL answers that pertain to my situation - not just generic links!). I'm so excited about all the new features, and look forward to using it for years to come.

E
Envisivent
Oct 15, 2026

I've been using Flow for around 5/6 years now and it's an amazing theme with everything you need. It's clean, fast and professional which are key factors in high-performing websites. But the most impressive part about the theme is the team behind it. They have always been so helpful with making custom edits to the site and we're truly grateful! Thanks

B
Baldape Parlour
Oct 9, 2026

This theme is beautiful. It took a ton of talking to support to customize the things I needed, but the support was really amazing. I went back-and-forth with Dale so many times, but he was able to fix almost everything for me almost immediately. He was super patient as well.

S
SugarBean Candy
Sep 22, 2026

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